September 2016, Auto Dealer Today - Feature
By Ryan Williams
Is easy and effective service retention too good to be true? Prepaid maintenance expert offers advice for keeping your shop at capacity.
Tags: Customer Retention, Parts and Service, PPM
By Jim Leman
By improving the customer experience, creating a spiff program, and financing repairs, you will create new opportunities to increase your service revenue — and your advisors’ paychecks.
Tags: compensation, Customer Experience, maintenance upsell, Repairs
September 2016, Auto Dealer Today - Cover Story
By Tariq Kamal
As a Master Diagnostic Technician and Toyota Assembly of Champions honoree, Steve Travis has delivered 38 years of service and international recognition to Larry H. Miller Liberty Toyota.
Tags: Dealers, Maintenance, Toyota, vehicle diagnostics
May 2016, Auto Dealer Today - Feature
With rock-solid processes and measurable goals, prepaid maintenance programs can help dealers keep more car buyers coming back and create limitless service and sales opportunities.
Tags: Customer Retention, Maintenance, Prepaid Maintenance, sales
October 2014, Auto Dealer Today - Feature
By Paul Potratz
Dealers are earning loyal service customers by focusing on providing a positive experience in every phase of the transaction.
August 2013, Auto Dealer Today - Feature
By Jennifer Ryan
Try this recipe for vehicle descriptions that are guaranteed to tantalize online shoppers.
Tags: accessories selling, advertising copy, Auto Research, call to action, consumer confidence, Edmunds.com, Generation Y, Generation-X, high value options, Kelly Blue Book, Online, online shoppers, real time monitoring, third party validation, vehicle descriptions
By Stephanie Forshee
Terry Longmore was focused on service-department sales long before it became fashionable. That dedication is paying off for Beasley Ford Lincoln, where Longmore’s department is capturing 3 to 5 percent of his store’s sales leads from customers waiting in the service lounge.
Tags: Closing Ratios, Creative Selling, Customer Loyalty, customer satisfaction, data mining, dealership profiles, educational-based questions, JD Power and Associates, selling cars to service customers, selling with mobile devices, TEGA Technologies’ Service Turn
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