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July 2017, Auto Dealer Today - Feature

3 Ways to Maintain Part Sales

Getty Images

By Gary Brooks

Online retailers are entering the aftermarket parts game. Fight back with smart pricing, inventory and data.

Tags: Inventory Management, Parts and Service, Pricing, sales

September 2016, Auto Dealer Today - Feature

Optimize PPM for Service Retention

By Ryan Williams

Is easy and effective service retention too good to be true? Prepaid maintenance expert offers advice for keeping your shop at capacity.

Tags: Customer Retention, Parts and Service, PPM

September 2016, Auto Dealer Today - Feature

3 Ways to Boost Upsell and Compensation

By Jim Leman

By improving the customer experience, creating a spiff program, and financing repairs, you will create new opportunities to increase your service revenue — and your advisors’ paychecks.

Tags: compensation, Customer Experience, maintenance upsell, Repairs

September 2016, Auto Dealer Today - Cover Story

The Master at Work

Steve Travis has been a member of the Liberty Toyota staff since 1978 and has earned a number of awards, including nomination to the 2014 Assembly of Champions. Photo: Brent Asay

By Tariq Kamal

As a Master Diagnostic Technician and Toyota Assembly of Champions honoree, Steve Travis has delivered 38 years of service and international recognition to Larry H. Miller Liberty Toyota.

Tags: Dealers, Maintenance, Toyota, vehicle diagnostics

May 2016, Auto Dealer Today - Feature

How PPM Drives Retention

Properly designed and presented maintenance programs help auto dealers engage customers throughout the ownership cycle.

By Ryan Williams

With rock-solid processes and measurable goals, prepaid maintenance programs can help dealers keep more car buyers coming back and create limitless service and sales opportunities.

Tags: Customer Retention, Maintenance, Prepaid Maintenance, sales

October 2014, Auto Dealer Today - Feature

6 Touchpoints for Service Customers

Customers are more likely to order needed repairs and return for future service when dealers make constant, transparent and friendly communication a priority. 

By Paul Potratz

Dealers are earning loyal service customers by focusing on providing a positive experience in every phase of the transaction.

August 2013, Auto Dealer Today - Feature

Serving Up Sales

By Stephanie Forshee

Terry Longmore was focused on service-department sales long before it became fashionable. That dedication is paying off for Beasley Ford Lincoln, where Longmore’s department is capturing 3 to 5 percent of his store’s sales leads from customers waiting in the service lounge.

Tags: Closing Ratios, Creative Selling, Customer Loyalty, customer satisfaction, data mining, dealership profiles, educational-based questions, JD Power and Associates, selling cars to service customers, selling with mobile devices, TEGA Technologies’ Service Turn

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