Dataium Study: Carfax Reports Drive Lead Conversions
Dataium reports that shoppers spend nearly twice as long on a dealer’s website, are five times more likely to submit a lead, and are twice as likely to look at a vehicle when the dealer provides a Carfax Vehicle History Report.
CarWoo! Takes on ‘Stealth Shopper’ in New e-Book
CarWoo! released a new e-book that addresses a new type of consumer: the stealth shopper. The e-book offers approaches to influence this new car buyer, as well as best practices for providing the anonymity this customer demands.
Back on the Road
Meet four dealers who are closing deals and driving loyalty by providing a much-needed service to customers who have filed for bankruptcy.
Telling the Future
The editor bites on a pitch for an article about the future of auto retailing, a topic he’s steered clear of given the emotions it tends to stir.
NADA: Dealers Had Profitable 2012
Vehicle sales were up for franchised dealers last year, as was profitability, according to the NADA’s annual state-of-the-industry report. Results also showed that F&I continued to make up for falling margins, which fell to a 10-year low.