Save the Date for Industry Summit 2014
Organizers of Industry Summit 2014 have announced that the event will be held September 8–10 at Paris Las Vegas. The show now includes the F&I Conference, Special Finance Conference, Dealership Sales & Technology Conference and the P&A Leadership Conference.
Dataium Study: Carfax Reports Drive Lead Conversions
Dataium reports that shoppers spend nearly twice as long on a dealer’s website, are five times more likely to submit a lead, and are twice as likely to look at a vehicle when the dealer provides a Carfax Vehicle History Report.
CarWoo! Takes on ‘Stealth Shopper’ in New e-Book
CarWoo! released a new e-book that addresses a new type of consumer: the stealth shopper. The e-book offers approaches to influence this new car buyer, as well as best practices for providing the anonymity this customer demands.
Back on the Road
Meet four dealers who are closing deals and driving loyalty by providing a much-needed service to customers who have filed for bankruptcy.