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Event Space
The size and scope of Industry Summit continues to change with time and the demands of the market.
Going Unconventional
Daryl Tabor explores some of the unconventional strategies dealers are employing to drive traffic into the showroom.

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Dealer-FX Integrates Services with MyDealerLot
Dealer-FX is partnering with MyDealerLot to integrate its Advisor Dashboard solution with the MyDealerLot’s Service Drive Concierge.
AutoPoint Launches Online Service Recommendation Tool
AutoPoint has launched its new OwnerCare tool, which allows dealer service customers to see a digital report on their vehicle and approve any additional maintenance from their computer or mobile device.
EasyCare Training Platform to Feature Dave Anderson
EasyCare has partnered with Dave Anderson and his LearnToLead program to deliver training to the EasyCare dealer network.
New Joe Verde Book Focuses on Doubling Your Net
Joe Verde Sales and Management Training announced a new book for dealers by Joe Verde called “Double Your Net in Just 90 Days.” The book focuses on how dealers can turn sales into new profit.
AutoNation President and COO to Retire in April
Mike Maroone will be retiring as AutoNation's president and COO in April. He will be replaced by current CEO Mike Jackson and senior executive Bill Berman.
Auto Loan Balances Near $1 Trillion, Equifax Reports
The total balance of auto loans in December 2014 was $975 billion, representing 33.2% of total outstanding non-mortgage consumer debt, according to Equifax.
CDK Global Unveils Targeted Marketing Solution
CDK Global’s Audience Management solution offers a personalized online shopping experience for each car buyer by tracking their behavior on and off dealership sites.
Haystak Digital Marketing Wins Google Customer Satisfaction Award
For the third consecutive year, Haystack Digital Marketing has been named by Google as the winner of a North America Premier SMB Partner Award in the Highest Customer Satisfaction category.
DMEautomotive Launches Mobile Customer Loyalty Program
DMEautomotive has added Mobile Loyalty to its new Drive Connect mobile app, allowing customers to track their reward points earned for dollars spent on sales and service at the dealership.
Targeted Direct Mail Still Effective, Prospect Vision Reports
When used strategically, mail is still is delivering much stronger results than other marketing channels, according to a study from Prospect Vision.