Richmond, VA - InterActive Financial Marketing Group, LLC (IFMG) has hired online marketing veteran Steve Moretti as Senior Vice President of Business Development & Consumer Marketing. Mr. Moretti will be responsible for the growth and positioning of IFMG brands in the consumer marketplace; including CarLoan.com, AutoLoan.com, and NoHassle.com.
Along with his brand management responsibilities, Mr. Moretti and his team will handle key relationships with strategic partners, lenders, and lead networks. He will also be an active leader in the ongoing evolution and development of IFMG’s proprietary credit modeling process, lead aggregation system, and software products; while providing insight to the company's dealer marketing and sales departments.
“IFMG is excited to bring Steve aboard with his wealth of online automotive marketing experience,” said Travis Weisleder, President and CEO, IFMG. “Steve’s efforts will expand our marketing programs and enhance our ability to provide high quality, targeted, consumer leads to our partners and dealer network.”
“The primary focus with our brands is to help consumers, of all credit levels, locate and obtain competitive financing,” said Mr. Moretti. “In addition, we will introduce our consumers to complimentary products and services, through our strategic partners, to deliver an outstanding auto buying experience. We already have very strong brand names, and we will be launching numerous initiatives in 2007 that will broaden our exposure and
Prior to joining IFMG, Moretti was Vice President of Business Development & Partnerships with Kelley Blue Book. Prior to joining KBB, Moretti was the Director of Business Development for Capital One Auto Finance. He also previously worked for First USA. Moretti earned a Master of Business Administration degree in Finance, and a Bachelor of Science degree in Business Administration with a concentration in Operations and a minor in Economics from the University of Delaware.
InterActive Financial Marketing Group, LLC (IFMG), (www.interactivefmg.com
) is a top-rated national special finance lead generation and marketing company within the automotive industry. With automotive dealer partners in 48 states, IFMG specializes in obtaining high quality special finance customers from its family of brands including hundreds of the most recognized Internet addresses and vanity phone numbers in the industry including www.carloan.com
, 1-800-CAR-LOAN® and 1-800-AUTO-LOAN®.
IFMG provides a highly targeted specialized direct mail program, IFMG Direct; a fully functional CRM, DOLLAR™ ; F&I management solutions; a full service bilingual business development call center ;and an indirect lending arm, InterActive Financial Acceptance, LLC (IFA) which offers financing to our dealers for leads generated.