Dealer Marketing Services, Inc. and RouteOne LLC announced today that they have completed the integration of Dealer Marketing Services’ web-based front-end selling system, ProMax Online, with RouteOne’s credit application management system.

The new ProMax Online RouteOne alliance allows franchised and independent dealers to electronically submit credit applications and deal structures from ProMax Online directly to RouteOne for processing. The integration gives dealerships a “click and go” process for communicating deal information.

“This integration makes life easier for store managers because they can now send all deal information to RouteOne directly from ProMax, saving time and money,” says Rob Pearson, Dealer Marketing Services’ Manager of Sales and Licensing.

“Our integration with best in class partners such as ProMax Online promotes our open integration strategy.  RouteOne offers dealers the solutions they need to streamline their sales processes and drive efficiencies,” said RouteOne CEO Mike Jurecki. “We are pleased to offer integration with ProMax Online.”

Access to the new RouteOne ProMax Online integration feature is offered free to ProMax Online subscribers.  Dealers interested in the obtaining more information about the RouteOne ProMax Online integration should call (800) 322-9034.

About ProMax Online
ProMax Online is a web based total front end solution used by dealers in all fifty states to manage their sales process and maximize profits. Created by Dealer Marketing Services in 1995, ProMax Online today is the culmination of years of research in the field and is continually updated to support best practices of successful dealerships. The ProMax Online selling system offers inventory management, special finance, new and used car leasing, customer and prospect follow-up, management reports, and much more. ProMax Online is licensed for 36 months.

About RouteOne
RouteOne was formed in 2002 by DaimlerChrysler Financial Services, Ford Motor Credit Company, General Motors Acceptance Corporation, and Toyota Financial Services to create a more streamlined credit application for automobile dealers and their customers.   Providing access to more than 21,500 dealers in North America, RouteOne’s web-based system allows automotive dealers to submit credit applications to the largest indirect lenders, request credit reports, and increase profitability with RouteOne’s free Dealer Reporting Suite. RouteOne’s open integration business model also allows the dealer to integrate with their choice of a wide variety best in class partners, including DSPs, CRM systems, F& I modules and menu providers. RouteOne offers dealers a common platform for all their credit application financing needs.