Press Releases

Dealer Marketing Services Introduces Instant Screen an Innovative Way for Dealers to Screen Floor Traffic & Prospects.

July 02, 2009

DAVENPORT, IA – June 29, 2009 – Iowa-based Dealer Marketing Services, the creators of ProMax Online, announced today it will provide a revolutionary system that will enable dealers to pre-qualify consumers for automotive financing by simply entering the consumer’s name and address into the Instant Screen® system. Research shows that the portion of Internet leads that do not qualify for financing can be as high as 75%.  With Instant Screen® your dealership employees will instantly know which leads can be pre-qualified greatly reducing the time wasted chasing after bad leads.  Instant Screen® also pre-qualifies your showroom traffic by simply entering the consumer’s name and address into the system or with an easy swipe of the consumer’s driver’s license.

The inspiration for the Instant Screen® came from hundreds of dealers wanting a solution to reduce the time they spend qualifying incoming showroom traffic & leads, recalled John Palmer, Dealer Marketing Services President & CEO. Based on this feedback from the dealerships, Dealer Marketing Services sought the help of a national credit reporting agency and created Instant Screen. Dealer Marketing Services constructed a custom solution that instantly delivers a decision on pre-qualification for automotive financing. “After receiving feedback from dealers on Instant Screen I believe this will completely revolutionize the automotive industry the same way lender portals have changed automotive financing today,” said Palmer.

“We surveyed over 100 dealerships before embarking on this project, and 100% of the dealerships in that survey said that having a system like Instant Screen® would greatly improve their business.”  The thought of not having to guess which customers need special financing assistance was at the top of their wish list. The dealerships also pointed out that knowing the credit status of the consumers that enter their dealership early in the sales process would help determine if you have a Special Finance customer that needs to get their financing worked out first or a conventional customer that can go right to product selection.  Over 100 dealers committed to install Instant Screen® in their dealership once they were able to see that the final Instant Screen® product is simple and inexpensive. Instant Screen® will truly change the way we sell vehicles!”

Dealers interested in more information about the Instant Screen® may contact them directly at 888.868.4817, or email to arrange for an educational online meeting. More information can also be found at  Large dealer groups please call Denny Long Senior V.P. of Marketing direct at 330.685.5664

About Dealer Marketing Services, Inc
Incorporated in 1995, Dealer Marketing Services, Inc. is recognized as an industry leader in providing automotive retailers with cutting-edge, software solutions from desking to CRM, inventory management, and much more.  Headquartered in Davenport, Iowa, Dealer Marketing Services is best known for its award winning software system, ProMax Online. Dealer Marketing Services also offers a complete suite of products including direct mail, web sites, internet leads, credit bureau reports, and a complete compliance package.  In 2008, Dealer Marketing Services introduced ProCredit Express, a simple yet powerful solution for dealerships to purchase credit bureaus.  Dealer Marketing Services, Inc. can be reached at or 800.322.9034.

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