WorldDealer Acquires Advertising Account for Kelly Automotive Group
January 04, 2011
Integration of Digital and Traditional Advertising Key to Win
Pittsburgh, PA - WorldDealer, Inc. announced the acquisition of the Kelly Automotive Group's advertising and marketing account. Located in the Lehigh Valley of Pennsylvania, the Kelly Automotive Group has 8 franchises and over 70 models of new cars and trucks in addition to a used car operation called Kelly Risk Free.
"We selected WorldDealer because of their diverse skills at integrating our traditional media with our websites and other forms of social media to create a more consistent message. We look forward to working with their team to help us leverage our many advantages across all marketing platforms", said Greg Kelly, President of the Kelly Automotive Group.
WorldDealer will be responsible for creating and placing the media for all Digital and Non-Digital advertising. Paul Accinno, President/CEO of WorldDealer said, "We are very pleased to be working with the Kelly Automotive Group. They have many areas of their business moving in the right direction and we'd just like to accelerate and enhance those initiatives while helping them integrate all their advertising and marketing efforts."
WorldDealer has been providing online and offline marketing solutions to auto dealers nationwide since 2000. Services include:
• Strategic Automotive Retail Planning and Training
• Traditional advertising agency services, production and media placement
• Website/Micro-Site/Mobile-Site design and content management
• SEO/SEM and Social Media Production and Placement
• Direct Mail, Email and Text Message Marketing
• Marketing Integration