DealerTrack Debuts Dynamic SmartFind Online Inventory Search Solution
January 18, 2012
New Web Offering Directly Links Consumer Vehicle Searches to Existing Dealer Inventory
Lake Success, N.Y. - DealerTrack Holdings, Inc. (Nasdaq: TRAK) today introduced SmartFind, a new cutting-edge online inventory search and comparison solution tied to actual dealer inventory for automotive manufacturers, portals, technology providers and dealers.
This new web service, which allows dealers to dynamically limit online vehicle selections on their websites to inventoried vehicles, uses proprietary “best match” search algorithms to return a ranked list of available vehicles in inventory, based upon a consumer’s specific search parameters. The service then allows consumers to perform robust comparisons of actual vehicles within inventory.
“In today’s market, consumers expect to perform more of the vehicle transaction process online than ever before. However, traditional inventory searches have been a stumbling point because they don’t link directly to current inventory at a particular dealership,” said Amit Maheshwari, general manager, DealerTrack Data Services and Digital Retailing Solutions. “The SmartFind solution will integrate fully with the dealer’s existing online vehicle and inventory workflows to deliver timely and more accurate vehicle availability information and the ability to compare inventoried vehicles. We anticipate this solution will create a better user experience, increase dealership visits and ultimately, have a positive impact on sales.”
For more information about the SmartFind online inventory search solution, visit this link. SmartFind, which will be distributed by Chrome Data Solutions, a joint venture between DealerTrack and AutoData, will be on display in the DealerTrack Booth (#1751) at the upcoming NADA Convention and Expo, in Las Vegas, February 4th – 6th, 2012.