CU Direct Expands into Canada
May 01, 2013
ONTARIO, Calif. — CU Direct Corporation’s CUDL brand has expanded
into Canada with the launch of Auto Premier in Montreal, Quebec.
company has partnered with Canada’s largest credit union/CO-OP,
Desjardins Group, in developing the credit union’s new, state-of-the-art
member auto research and buying website, eSpaceAuto.com. Desjardins Group, based in Levis, Quebec, serves 5.2 million members throughout Canada, and has C$200 billion in assets.
credit union’s new website will help connect its members to its more
than 2,200 auto dealer and merchant partners throughout Quebec to shop
for and buy their next vehicle. It will also provide Desjardins Group
with a key resource designed to enhance both member brand awareness and
overall member satisfaction, and help drive member financing at the
“The partnership between Desjardins and Auto Premier
will allow automobile and durable goods dealers in Quebec and Ontario to
market their inventory at large and benefit from Desjardins’ five
million-member network,” says André Chatelain, vice president and
general manager of Desjardins Card Services.
For the credit
union’s members, the new eSpaceAuto.com website offers an advanced
vehicle shopping experience, providing robust research capabilities and
lending services, as well as an expanded library of online shopping
resources designed to help them get a good deal on their next vehicle