Press Releases

ADM Names 2015 Dealers’ Choice Award Winners

May 13, 2015

TORRANCE, Calif. — The publishers of Auto Dealer Monthly magazine, F&I and Showroom's sister publication, have announced the winners of the 11th annual Dealers’ Choice Awards. Voted on exclusively by dealers and dealership personnel, the program recognizes the industry’s best product and service providers.

“This year’s awards produced a record number of participants, votes and awards,” said David Gesualdo, publisher of Auto Dealer Monthly and F&I and Showroom. “Each of the winners deserves praise for earning their dealer clients’ praise and loyalty while driving their businesses forward.”

This year’s program featured 29 categories, including two new categories: Compliance Training and F&I Technology. Each voter had to write in the name of their provider in each category and score them on the product or service itself, customer support and service, value, and whether they would recommend the company to another dealer.

To qualify for a first-place “Diamond,” second-place “Platinum” or third-place “Gold” award, a company must be among those that scored above the group average score in each category. There was no Gold winner in the Traditional Auction category; F&I Training featured two gold winners, which marked the first tie in the program’s history.

Representatives of the winning companies will receive an award in a ceremony on Sept. 10, 2015, at Industry Summit in Las Vegas. The complete list of winners is below; look for more coverage in a Special Awards Section in the July issue of ADM.

New-Vehicle Leads

Diamond: Autotrader


Gold: Autobytel


Used-Vehicle Leads

Diamond: Autotrader


Gold: eBay Motors


Special Finance Leads

Diamond: DealerLink

Platinum: CarsDirect

Gold: Auto Credit Express


Digital Marketing

Diamond: eBizAutos






Platinum: eBizAutos

Gold: VinSolutions



Diamond: ActivEngage

Platinum: Client~ConneXion

Gold: Contact At Once!


Mobile Media

Diamond: eBizAutos


Gold: Dealer Synergy


Social Media Management

Diamond: Naked Lime

Platinum: Ally

Gold: Driving Sales


Reputation Management

Diamond: Dominion Dealer Solutions

Platinum: CDK Digital Marketing

Gold: Dealer Refresh


Direct Mail

Diamond: ProMax Unlimited

Platinum: Credit Mail Experts

Gold: Strategic Marketing


Online Inventory Listing Management

Diamond: eBizAutos

Platinum: Dominion Dealer Specialties

Gold: Auction123


Inventory Management

Diamond: Dealertrack

Platinum: vAuto

Gold: FirstLook


Sales Training

Diamond: Ziegler SuperSystems

Platinum: Joe Verde Group

Gold: Ally


Internet Training


Platinum: Dealer Synergy

Gold: Kain Automotive


Compliance Training

Diamond: Compli

Platinum: American Financial and Automotive Services (AFAS)

Gold: United Development Systems (UDS)


F&I Training

Diamond: United Development Systems (UDS)

Platinum: Ally

Gold (tie): American Financial and Automotive Services (AFAS)

Gold (tie): Reahard & Associates


F&I Products

Diamond: IAS

Platinum: ECP

Gold: RoadVantage


Service Contracts

Diamond: CNA National

Platinum: Protective Asset Protection

Gold: AUL



Diamond: Portfolio

Platinum: CNA National

Gold: GSFSGroup


F&I Desking Software

Diamond: ProMax Unlimited

Platinum: Reynolds and Reynolds

Gold: Dealertrack


F&I Technology

Diamond: MenuVantage

Platinum: MaximTrak

Gold: F&I Express



Diamond: ELEAD1ONE

Platinum: ProMax Unlimited

Gold: VinSolutions



Diamond: Dealertrack

Platinum: Auto/Mate

Gold: Reynolds and Reynolds


Online Auction

Diamond: SmartAuction

Platinum: Manheim



Traditional Auction

Diamond: Manheim

Platinum: ADESA


Captive Finance Company

Diamond: GM Financial

Platinum: Toyota Financial Services

Gold: Ford Motor Credit


Non-Captive Finance Company

Diamond: Ally

Platinum: Chase

Gold: US Bank


Subprime Finance Company

Diamond: Wells Fargo

Platinum: Regional Acceptance

Gold: Capital One


Biweekly Payments

Diamond: US Equity Advantage

Platinum: SMART Payment Plan

Gold: EAC


  1. 1. Don Reed [ May 13, 2015 @ 10:48AM ]

    Why are there no listings for Fixed Operations training?

  2. 2. Jake Rouse [ June 25, 2015 @ 11:13AM ]

    because they didn't include them, duh!

  3. 3. Michael [ July 27, 2016 @ 09:53AM ]

    How did you determine Autotrader as the winner in Leads?


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