Black Book Launches Black Book Cherry
April 30, 2018
LAWRENCEVILLE, Ga. — Black Book (div. Hearst Autos) announced the launch of Black Book Cherry, an inventory recommendation solution available on desktop or mobile. The new feature was designed to help personalize dealers’ inventory discovery by automatically identifying the most desirable vehicles at auction, appropriately known as “cherries.”
Available to all Black Book Digital mobile application subscribers, Black Book Cherry uses individual subscriber’s previous inventory preferences and behavior to filter run lists according to the dealer’s needs. It is auction-agnostic, works nationally, and becomes more intuitive with continued use, all according to the announcement.
“Most dealers spend hours each week reviewing auction run lists, trying to find the right car at the right price,” said Kyle Luck, senior product manager at Black Book. “Without configuration, Black Book Cherry immediately adds value and intelligently connects automotive professionals with their ideal inventory. It’s automatic and it is fun too.”