Software & Technology

data mining

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August 2013, Auto Dealer Today - Feature

Serving Up Sales

By Stephanie Forshee

Terry Longmore was focused on service-department sales long before it became fashionable. That dedication is paying off for Beasley Ford Lincoln, where Longmore’s department is capturing 3 to 5 percent of his store’s sales leads from customers waiting in the service lounge.

Tags: Closing Ratios, Creative Selling, Customer Loyalty, customer satisfaction, data mining, dealership profiles, educational-based questions, JD Power and Associates, selling cars to service customers, selling with mobile devices, TEGA Technologies’ Service Turn

June 2013, Auto Dealer Today - WebXclusive

Data-Driven Sales

By Courtney Cole

The magazine’s back-page columnist lays out a plan for getting customers to pull the trigger on a new car. All it takes is a little tech and the right data.

Tags: BDC, Customer Loyalty, Customer Retention, data mining, dealer website, marketing, repeat and referral sales, ROI, technology

May 2013, Auto Dealer Today - WebXclusive

Renaissance Man: Auto/Mate’s Mike Esposito

By Gregory Arroyo

The magazine talks to Auto/Mate’s Mike Esposito to get his thoughts on the business, dealership technology and his biggest fear for dealers this year and beyond.

Tags: ADP Dealer Services, Auto/Mate, BDC, Customer Service, data mining, dealer management system, Dealer Software, impact of the Great Recession, Mike Esposito, mobile solution, Reynolds & Reynolds, The ADM Interview, Used Cars

May 2013, Auto Dealer Today - WebXclusive

Fundamentally Sound: Don't Forget the Sales Basics

cOURTNEY cOLE IS THE CO-O

By Courtney Cole

Technology can’t change the game on its own. To remain profitable, dealers still have to be focused on the fundamentals.

Tags: a phone call and a call guide., Appointment, building referrals, data mining, floorplan rates, role of the sales manager, sales fundamentals, sales skills, using technology

November 2012, Auto Dealer Today - WebXclusive

CRM: The Well-oiled Dealership Machine.

By Alex Snyder

Expert Alex Snyder discusses how the most important technology at any dealership is the one that promotes process: the CRM (Customer Relationship Management) software. Snyder believes CRM systems and software can provide you with great customer data and help you take care of the most important part of the crm process: follow-up.

Tags: BDC, Bridging the Internet Sales Gap, CRM, CRM data usage, data mining, Dealer Software, repeat and referral sales

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