August 2015, Auto Dealer Today - Feature
By David Gesualdo
For better or for worse, the proliferation of technology and data is effecting sweeping changes throughout the auto industry.
Tags: Data, digital marketing, technology
August 2015, Auto Dealer Today - Cover Story
By John F. Possumato
Digital marketing managers like Andy Dasher are learning that a robust, two-way text-messaging platform can drive in-market leads and help keep dealerships on the FCC’s good side.
Tags: digital marketing, marketing, text marketing
February 2014, Auto Dealer Today - Feature
By Stephanie Forshee
Dealer.com’s Dave Winslow weighs in on upcoming developments that will change the way dealers connect with customers.
Tags: advertising, Dave Winslow, Dealer.com, digital marketing, Facebook, Google, Mobile, social media, Yelp
May 2013, Auto Dealer Today - Feature
By Brittany-Marie Swanson
Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.
Tags: BDC, branding, consumer complaints, Customer Experience, Customer Service, dealer website, Dealerrater, digital marketing, Edmunds.com, Facebook, Mobile Marketing, social media marketing, twitter, web marketing, Web Tools, Yelp
April 2013, Auto Dealer Today - WebXclusive
George Grubbs III’s Infiniti dealership is smack in the middle of a major roadwork zone, but he refuses to let the project create detours between him and his customers.
Tags: advertsing campaign, BDC, business management, customer service innovations, dealership profiles, digital marketing, Independent Community Bankers of America, Infinity, internet sales, pintrest, using social media
January 2013, Auto Dealer Today - WebXclusive
By Ali Amirrezvani
Ali Amirrezvani uses the magazine's 100th issue to reflect on the last decade of digital marketing in the automotive retail arena.
Tags: Auto Dealer Monthly, BDC, best practices, Dealer Websites, DealerOn, digital marketing, google analytics, internet marketing, internet sales, OEM, using technology, web marketing, www.crazyegg.com, www.usertesting.com, www.visualweboptimizer.com
December 2012, Auto Dealer Today - WebXclusive
By Daryl K. Tabor
CRM technology has transformed the way cars are sold. Author Daryl Tabor looks at how CRM has changed over the years and incorporated emerging tools like social networking and mobile devices.
Tags: BDC, consumer loyalty, CRM, CRM data usage, Customer Loyalty, Customer Retention, demographics, digital marketing, Dominion Dealer Solutions, marketing, mobility, Relationship Marketing, target marketing, technology
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