March 2017, Auto Dealer Today - Feature
By Erik Nachbahr
Conference calls are an inefficient relic of the past. Learn why multistore dealers rely on videoconferencing to increase engagement and productivity.
Tags: Helion Technologies, sales meetings, video conferencing
January 2017, Auto Dealer Today - WebXclusive
By Mike Esposito
Dealers and their sales and service teams must prepare for a watershed moment in vehicle technology this year.
Tags: Connected Vehicle, sales, telematics
February 2016, F&I and Showroom - Feature
By Anna Puzier
Expert says salespeople play a critical role in what happens in the F&I office. She lists four ways they can successfully pave the road to back-end sales.
Tags: Finance, Millenials, Profitability, sales
May 2015, Auto Dealer Today - Feature
By Toni McQuilken
Mark Sattler has snagged the May Sales Pro title, thanks to his hard work, dedication and love of his brand. If you know of a sales pro who deserves some recognition, nominate them by clicking here.
Tags: internet sales, Sales Manager, Sales Professional of the Month, Subaru
January 2015, Auto Dealer Today - Cover Story
By Rich Moore
Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.
Tags: Internet Leads, Online Marketing, social media marketing
December 2014, Auto Dealer Today - Feature
By Steve Fox
Are your investments working for you? Dealers who fail to test automated systems risk losing precious capital.
Tags: CRM, Internet Leads, ROI
February 2014, Auto Dealer Today - Feature
By Stephanie Forshee
Dealer.com’s Dave Winslow weighs in on upcoming developments that will change the way dealers connect with customers.
Tags: advertising, Dave Winslow, Dealer.com, digital marketing, Facebook, Google, Mobile, Social Media, Yelp
November 2013, Auto Dealer Today - Feature
Consumers are gravitating toward businesses they can reach by smartphone, and that’s exactly where McCafferty Auto Group is looking to capture new business.
Tags: commercials, Dealership, Ford, Kia, McCafferty Auto Group, Stephanie Forshee, text marketing, Todd Buch, YouTube
October 2013, Auto Dealer Today - Cover Story
By Stephanie Forshee
Every good business needs a voice. So whom do you want to be the face of your dealership? And how can you be sure the right message is being delivered?
Tags: advertising, Cal Worthington, Celebrities, dealership profiles, Easterns Automotive Group, marketing, television advertising, YouTube
August 2013, Auto Dealer Today - Feature
Terry Longmore was focused on service-department sales long before it became fashionable. That dedication is paying off for Beasley Ford Lincoln, where Longmore’s department is capturing 3 to 5 percent of his store’s sales leads from customers waiting in the service lounge.
Tags: Closing Ratios, Creative Selling, Customer Loyalty, customer satisfaction, data mining, dealership profiles, educational-based questions, JD Power and Associates, selling cars to service customers, selling with mobile devices, TEGA Technologies’ Service Turn
May 2013, Auto Dealer Today - Cover Story
Facebook is building a search engine, while Google continues to pursue its social media push. Both are competing in the dealer space, but not everyone is convinced the two tech giants are really going after each other’s business.
Tags: BDC, Customer Reviews, digital media, Facebook, google+, marketing, SEC, social media marketing
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