May 2013, Auto Dealer Today - WebXclusive
By Paul Potratz
New online marketing tools allow dealers to reach car buyers with targeted campaigns that show up on their favorite websites.
Tags: advertising, BDC, facebook marketing, internet marketing, social media marketing, target marketing, using social media
By Gregory Arroyo
The editor says he’d push the “Like” button on a new feature Facebook is testing. In fact, he believes it could change the face of social media marketing.
Tags: BDC, Editorial Page, facebook marketing, Generation X, Generation Y, generational marketing, Graph Search, internet marketing, social media marketing
April 2013, Auto Dealer Today - WebXclusive
By George Nenni
Pinterest is proving to be business-friendly. It recently rolled out a new tool to help businesses measure the effectiveness of their activities on the social media site. Our digital marketing expert offers his thoughts.
Tags: automotive SEO, BDC, internet mark, internet marketing, Pinterest, social media marketing, web marketing
March 2013, Auto Dealer Today - WebXclusive
The magazine’s digital marketing expert provides a nice primer for getting your digital ad strategy dialed in.
Tags: advertising costs, advertsing campaign, BDC, facebook advertising, internet marketing, Mobile Marketing, social engagement platform, twitter, web marketing, Website
January 2013, Auto Dealer Today - WebXclusive
By Ali Amirrezvani
Ali Amirrezvani uses the magazine's 100th issue to reflect on the last decade of digital marketing in the automotive retail arena.
Tags: Auto Dealer Monthly, BDC, best practices, Dealer Websites, DealerOn, digital marketing, google analytics, internet marketing, internet sales, OEM, using technology, web marketing, www.crazyegg.com, www.usertesting.com, www.visualweboptimizer.com
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