Software & Technology

lead generation

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January 2015, Auto Dealer Today - Feature

Three Bright Ideas for Low-Cost Leads

Photo: IStockPhoto.com/Vladimir Floyd

By Nan Mossey

In 2015, more dealers will use conversion pages, marketing automation and exit intent technology to drive sales and reduce their ad spend.

Tags: lead conversion, lead generation, Online Marketing

November 2012, Auto Dealer Today - WebXclusive

BDC Spells Success at Mike Anderson Chevrolet

By Kimberly Long

Kimberly Long talks about the great success Mike Anderson Chevrolet has had with the perfect business development center (BDC) and customer relationship management (CRM) system. Kimberly points out the different BDC strategies that worked and how you can implement them at your dealership.

Tags: Autobytel, autos.com, AutoTrader.com, BDC, Cars.com, CRM, dealership management system, Internet Leads, internet sales, lead generation, lead management, Online Marketing, social media marketing

November 2012, Auto Dealer Today - WebXclusive

In Search of Silver Bullets

By Greg Goebel

Greg Goebel, president and CEO of Auto Dealer Monthly, discusses how your special finance department can increase their amount of 'good' leads. Through 5 easy steps from tracking your traffic to setting up a budget, Greg outlines the perfect plan to increase your special finance departments' leads immediately.

Tags: advertising, advertising copy, BDC, compliance, Customer Reviews, deal tracking, dealer review, F&I department, lead conversion, lead generation, lead management, special finance

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