Software & Technology

Marketing

1  -  5  of  5

August 2015, Auto Dealer Today - Cover Story

It Takes Two to Text

At Winner Ford in Cherry Hill, N.J., Digital Marketing Manager Andy Dasher is using a text-messaging platform to improve his store’s communications with prospects and existing customers. Photo: Matt Morris

By John F. Possumato

Digital marketing managers like Andy Dasher are learning that a robust, two-way text-messaging platform can drive in-market leads and help keep dealerships on the FCC’s good side.

Tags: digital marketing, Marketing, text marketing

October 2013, Auto Dealer Today - Cover Story

Cal Worthington: Brand of Gold

The Television Bureau of Advertising described the late Cal Worthington as “probably the best-known car dealer pitchman in television history.” Some of his most memorable “Go See Cal” commercials show Worthington wrestling a grizzly bear, hanging upside down from an airplane, riding an elephant and standing upside down on his head.

By Stephanie Forshee

Every good business needs a voice. So whom do you want to be the face of your dealership? And how can you be sure the right message is being delivered?

Tags: advertising, Cal Worthington, Celebrities, dealership profiles, Easterns Automotive Group, Marketing, television advertising, YouTube

June 2013, Auto Dealer Today - WebXclusive

Data-Driven Sales

By Courtney Cole

The magazine’s back-page columnist lays out a plan for getting customers to pull the trigger on a new car. All it takes is a little tech and the right data.

Tags: BDC, Customer Loyalty, Customer Retention, data mining, dealer website, Marketing, repeat and referral sales, ROI, technology

May 2013, Auto Dealer Today - Cover Story

Like vs. Plus

By Stephanie Forshee

Facebook is building a search engine, while Google continues to pursue its social media push. Both are competing in the dealer space, but not everyone is convinced the two tech giants are really going after each other’s business.

Tags: BDC, Customer Reviews, digital media, Facebook, google+, Marketing, SEC, social media marketing

December 2012, Auto Dealer Today - WebXclusive

The Evolution of CRM

By Daryl K. Tabor

CRM technology has transformed the way cars are sold. Author Daryl Tabor looks at how CRM has changed over the years and incorporated emerging tools like social networking and mobile devices.

Tags: BDC, consumer loyalty, CRM, CRM data usage, Customer Loyalty, Customer Retention, demographics, digital marketing, Dominion Dealer Solutions, Marketing, mobility, Relationship Marketing, target marketing, technology

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