June 2015, Auto Dealer Today - Feature
By John F. Possumato
Opportunistic dealers are using geo-conquest mobile advertising to steal prospects from their competitors’ showrooms.
Tags: advertising, Mobile Marketing, Vehicle Sales
May 2013, Auto Dealer Today - Feature
By Brittany-Marie Swanson
Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.
Tags: BDC, branding, consumer complaints, Customer Experience, Customer Service, dealer website, Dealerrater, digital marketing, Edmunds.com, Facebook, Mobile Marketing, social media marketing, twitter, web marketing, Web Tools, Yelp
March 2013, Auto Dealer Today - WebXclusive
By Paul Potratz
The magazine’s digital marketing expert provides a nice primer for getting your digital ad strategy dialed in.
Tags: advertising costs, advertsing campaign, BDC, facebook advertising, internet marketing, Mobile Marketing, social engagement platform, twitter, web marketing, Website
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