March 2015, Auto Dealer Today - Feature
By Toni McQuilken
Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.
Tags: Internet Leads, technology, Virtual Showroom
December 2014, Auto Dealer Today - Feature
By Steve Fox
Are your investments working for you? Dealers who fail to test automated systems risk losing precious capital.
Tags: CRM, Internet Leads, ROI
November 2013, Auto Dealer Today - Feature
By Stephanie Forshee
Consumers are gravitating toward businesses they can reach by smartphone, and that’s exactly where McCafferty Auto Group is looking to capture new business.
Tags: commercials, Dealership, Ford, Kia, McCafferty Auto Group, Stephanie Forshee, text marketing, Todd Buch, YouTube
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