Software & Technology

repeat and referral sales

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October 2013, Auto Dealer Today - Feature

Sales Professional of the Month October 2013

Dan Machu McLaughlin Motors (Moline, Ill.)

By Kirsti Correa

Dan Machu knows all too well the power of a referral. In fact, it’s how he got his start in the car business back in 2001.

Tags: building referrals, Customer Service, know the competition, post sale follow up, repeat and referral sales, sales associate profiles, Sales Professional of the Month, top sales associate

June 2013, Auto Dealer Today - WebXclusive

Data-Driven Sales

By Courtney Cole

The magazine’s back-page columnist lays out a plan for getting customers to pull the trigger on a new car. All it takes is a little tech and the right data.

Tags: BDC, Customer Loyalty, Customer Retention, data mining, dealer website, Marketing, repeat and referral sales, ROI, Technology

November 2012, Auto Dealer Today - WebXclusive

CRM: The Well-oiled Dealership Machine.

By Alex Snyder

Expert Alex Snyder discusses how the most important technology at any dealership is the one that promotes process: the CRM (Customer Relationship Management) software. Snyder believes CRM systems and software can provide you with great customer data and help you take care of the most important part of the crm process: follow-up.

Tags: BDC, Bridging the Internet Sales Gap, CRM, CRM data usage, data mining, Dealer Software, repeat and referral sales

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