Software & Technology

technology

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September 2017, Auto Dealer Today - Feature

The Augmented Reality We Work In

Getty Images

By Rob Butz

Learn how new visualization tools can facilitate repair estimates.

Tags: Augmented Reality, sales, Service, technology

August 2017, Auto Dealer Today - WebXclusive

Is Your Technology Attracting the Wrong Talent?

By Sharon Kitzman

Basing your hiring and retention decisions on familiarity with dealership systems could cause you to miss qualified applicants.

Tags: DMS, employee retention, Hiring, technology

July 2017, Auto Dealer Today - WebXclusive

5 Things You Should Expect from a Tech Support Team

By Kurt Olnhausen

Dealer technology expert believes empathy, intelligence, attention to detail, a winning mindset, and teamwork are essential components of an effective tech support team.

Tags: Cox Automotive, Dealertrack, digital retailing, tech support, technology

June 2017, Auto Dealer Today - Cover Story

Acquisition Alert: Be Smart About IT

By Erik Nachbahr

Dealership acquisitions can cost more than the sticker price. Before you acquire your next store, demand an IT assessment that covers software licensing, hardware vitality, network integration, contractual obligations, and phone system compatibility.

Tags: Dealership, Information Technology, technology

May 2017, Auto Dealer Today - Feature

VR Could Solve the Learning Riddle

By Tony Troussov

Top trainer explores the world of virtual reality, which could one day create a ‘batting cage’ in which green peas would role-play scripts and engage in back-and-forth dialogues with simulated customers — all in the privacy of their own imaginations.

Tags: sales training, technology, Virtual Reality

August 2015, Auto Dealer Today - Feature

The Art of Connectivity

Customer service is greatly enhanced by the ability to access vehicle information from anywhere on the property, and even more so when that information can be shared between locations. 

By Jim Rogers

Dealers are using unified communications to improve customer service and drive sales.

Tags: communication networks, Connected Vehicle, technology

August 2015, Auto Dealer Today - Feature

Technical Issue

David Gesualdo

By David Gesualdo

For better or for worse, the proliferation of technology and data is effecting sweeping changes throughout the auto industry.

Tags: Data, digital marketing, technology

March 2015, Auto Dealer Today - Feature

The Future Is Now

For third-party lead providers, it's clear that providing dealerships with the highest quality leads, in the areas they wish to target, will be key.

By Toni McQuilken

Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.

Tags: Internet Leads, technology, Virtual Showroom

February 2015, Auto Dealer Today - Feature

Break the Chains of Desktop Detainment

By Geoff Bedine

New mobile tools are making a difference in unexpected areas, including the trade-in appraisal process.

Tags: technology, Trade-In Appraisal, Vehicle Appraisal

June 2013, Auto Dealer Today - WebXclusive

Data-Driven Sales

By Courtney Cole

The magazine’s back-page columnist lays out a plan for getting customers to pull the trigger on a new car. All it takes is a little tech and the right data.

Tags: BDC, Customer Loyalty, Customer Retention, data mining, dealer website, marketing, repeat and referral sales, ROI, technology

January 2013, Auto Dealer Today - WebXclusive

Managing Multi-Regional Operations: Stewart Management Group Finds Success in Market Diversification Cont'd

By John Carroll

John Carroll -The same is also true for advertising. In Birmingham, they stick strictly with TV. In Tampa, it’s newspapers. In Jacksonville, it takes a combination of both. It all depends on what is successful in the marketplace.

Tags: advertising, BDC, communication networks, multi-regional operations, newspaper advertising, radio ads, technology, telecom, television advertising

December 2012, Auto Dealer Today - WebXclusive

The Evolution of CRM

By Daryl K. Tabor

CRM technology has transformed the way cars are sold. Author Daryl Tabor looks at how CRM has changed over the years and incorporated emerging tools like social networking and mobile devices.

Tags: BDC, consumer loyalty, CRM, CRM data usage, Customer Loyalty, Customer Retention, demographics, digital marketing, Dominion Dealer Solutions, marketing, mobility, Relationship Marketing, target marketing, technology

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