August 2015, Auto Dealer Today - Cover Story
By John F. Possumato
Digital marketing managers like Andy Dasher are learning that a robust, two-way text-messaging platform can drive in-market leads and help keep dealerships on the FCC’s good side.
Tags: digital marketing, marketing, text marketing
November 2013, Auto Dealer Today - Feature
By Stephanie Forshee
Consumers are gravitating toward businesses they can reach by smartphone, and that’s exactly where McCafferty Auto Group is looking to capture new business.
Tags: commercials, Dealership, Ford, Kia, McCafferty Auto Group, Stephanie Forshee, text marketing, Todd Buch, YouTube
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