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May 2013, Auto Dealer Today - WebXclusive

Clay Nissan Settles $1.5M Defamation Suit

By Stephanie Forshee

The legal battle between Clay Nissan and the brothers of a former cancer-stricken employee is over, ending the family’s 10-month campaign against the dealership for terminating their sister.

Tags: BDC, Boycott Clay Nissan, defamation, Facebook, social media, twitter, using social media

May 2013, Auto Dealer Today - Feature

Cracking The Code

By Brittany-Marie Swanson

Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.

Tags: BDC, branding, consumer complaints, Customer Experience, Customer Service, dealer website, Dealerrater, digital marketing, Edmunds.com, Facebook, Mobile Marketing, social media marketing, twitter, web marketing, Web Tools, Yelp

March 2013, Auto Dealer Today - WebXclusive

7 Ways to Reduce Ad Waste

By Paul Potratz

The magazine’s digital marketing expert provides a nice primer for getting your digital ad strategy dialed in.

Tags: advertising costs, advertsing campaign, BDC, facebook advertising, internet marketing, Mobile Marketing, social engagement platform, twitter, web marketing, Website

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