The Showroom

Useful Articles

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You Need a Game Plan for a Flat Market
Stay competitive in a flat market by refocusing on the fundamentals of new-inventory management, forecasting, and tracking.
Is Your Sales Team Calling Audibles?
Follow the example of the NFL’s most successful franchises to put your showroom sales squad into playoff contention.
Your CRM Is Leaking Leads
Consistently convert your most actionable leads by plugging the holes in your CRM before your next sale goes down the drain.
Empowerment Plus Training Equals Success
Close the motivation gap by backing your sales and F&I training programs with clear objectives for success and a culture of empowerment.
Save Our Summer Sale!
Heard has the five-step plan you need to salvage your slow summer sales season before the clock strikes midnight on Labor Day.
3 Ways to Close Your Next Sale
Is your timing off? Top trainer comes to the rescue with three proven steps you can take to improve your showroom communication skills and execute the perfect close.
Photo by Sting via Wikimedia Commons Sales Training With the Greek Philosophers
How would the ancient world’s greatest minds train your sales team? Join Socrates, Plato, and Aristotle to build a training curriculum focused on communication, processes, and productivity.
4 Ways to Attract and Keep Millennials
Erase the showroom stigma by making your dealership the workplace of choice for motivated and purpose-driven millennials.
3 Ways to Improve Training in Your Store
When managers demonstrate discipline in scheduling, preparing for, and delivering training, sales and F&I professionals develop the skills they need to meet and exceed their goals.
5 Ways Dealer Tech Has Failed Us
Critical thinking, sales and F&I training, and customer satisfaction are just a few victims of the wave of technology that has completely engulfed many auto dealerships.

The Showroom News

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Brooklyn Dealer Plans Game Changers Event
Brooklyn Mitsubishi’s El Patronn will host the inaugural Automotive Game Changers Conference in New York City in December.
Drive Motors Adds Former Dealer.Com Exec to Leadership Team
Chris Gugliotta, a former executive with Dealer.com and Lithia Motors, has joined the startup as head of strategic partnerships. He will be responsible for leveraging Driver Motors’ digital retailing tools for the industry’s largest finance sources and vehicle OEMs.
Black Book Valuation Data Now Integrated With CDK’s Lightspeed EVO
The integration of Black Book’s data is expected to help Lightspeed EVO users realize stronger profit potential with a more precise valuation process for trade-in motorcycles and powersports vehicles.
RelayCars Launches Virtual Reality Sales Platform
RelayCars Pro includes a host of features to aid dealers and OEM product managers with the selling process, product design, training and more.
Roadster Launches Desking Solution
Express Desking integrates directly into a dealership’s branded Express Storefront, and allows sales agents to instantly message their desk managers, gain approvals on deal terms, and customize payment menu options without ever having to leave the customer’s side.
Black Book’s Retention Index Climbs to October 2016 Level
The firm’s Used Vehicle Retention Index for September increased by 1.9% from a year ago to 116, with all vehicle segments showing increases. The compact crossovers, mid-size crossovers, compact car, full-size pickup, and mid-size car segments were the main drivers.
Survey: Premium Audio Drives New-Car Selection
Premium-brand audio systems remain an important deciding factor for car buyers, according to the latest report from IHS Markit.
DealerSocket Reaches Major Milestone
The technology firm this week announced that more than 100 million vehicles have been sold through its software platforms since the company was founded out of the garage of co-founders Brad Perry and Jonathan Ord.
KBB: Average New-Car Transaction Price Up 2%
Honda, GM, and Ford were among the top-performing factories in September, helping to drive an average gain of 2% in new-vehicle prices compared with the same month last year.
Bob Jacobs, head of marketing, communications, and product strategy at Volvo Car Group; Ray Ciccolo; Anders Gustafsson; Rick Bryant, executive vice president of sales operations at Volvo Cars USA Boston Volvo Celebrates Grand Opening of New Flagship Store
The opening marks the revival of the historic Allston building, located 61 North Beacon Street in Allston, Mass. The new store utilizes three floors of building, occupying 42,000 of the total 71,300 square feet.