The Showroom

Useful Articles

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Photo: GettyImages.com/nepstock Your Salespeople Are Being Outsold
Customers are better educated than ever, but that's no excuse for an embarrassing lack of professionalism and product knowledge.
Hot or Hype? 5 Dealer Trends to Track
The industry is changing, but not as fast as the media would have you believe. Learn how alt-fuel vehicles, flex parking, a skilled-labor shortage and digital retailing will affect your facility planning.
Q&A: Why You Mishandle Your Best Leads
Digital Air Strike’s Alexi Venneri discusses the results of the company’s latest mystery-shopping study and how dealers can improve the timing and quality of their responses.
Luther Automotive Targets HLV Customers
Minnesota’s Luther Automotive Group is targeting high lifetime value customers to boost sales and drive revenue in the service department.
How to Create a Killer Value Proposition
Create a competitive edge by discovering your dealership’s unique value proposition and sharing it with every prospective customer who visits your website.
6 Reasons Email Marketing Is Big Again
Looking for a new marketing channel in 2018? Take another look at email, a somewhat forgotten medium that offers a long list of compelling benefits.
4 Ways to Win Customers in 2018
Learn how getting up to speed with voice search and other new marketing trends can help keep traffic flowing as new-vehicle sales plateau.
Your Dealership in 2018: Resolve to Innovate
Learn how going mobile, rethinking social media, tracking customers, and exploring new apps and sales tools can bring true innovation to your dealership in 2018.
Hire Introverts to Increase Sales
Today's car buyers are more interested in resourcefulness than sales pitches, and dealers are hiring sales professionals whose personalities reflect those needs.
Find Technology That Supports Your Winning Strategy
Arm yourself with the three questions every dealer should ask of every technology provider.

The Showroom News

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FordDirect Dealers Get CarStory Access
A new partnership with CarStory gives Ford and Lincoln dealers who own FordDirect websites access to CarStory’s AI- and analytics-based market reports.
ACV Becomes NIADA Partner
ACV Auctions has become a national corporate partner of the National Independent Automobile Dealers Association, giving member dealers access to ACV’s inventory management platform.
Cox Promotes Williams to VP of Logistics
Cox Automotive has promoted Jim Williams to senior vice president of logistics, joining the company’s Inventory Solutions team.
Cars.com Acquires Dealer Inspire, LDM
Cars.com announced the impending acquisition of Dealer Inspire and Launch Digital Marketing, a move designed to augment Cars.com’s retailing platform with a range of dealer-focused digital solutions.
Autosoft Partners With NIADA
NIADA members can enjoy special pricing on Autosoft’s DMS offerings as part of a new partnership between the association and the software provider.
SmartAuction Adds Off-Lease Nissan, Infiniti Units
Registered dealers can now use Ally’s SmartAuction to access listings of off-lease vehicles from Nissan Motor Acceptance Corp. and Infiniti Financial Services.
Hyundai, Acura Take Top Honors in KBB’s ‘5-Year Cost to Own’ Awards
The firm named Hyundai as the brand with the lowest cost to own and Acura as the lowest cost luxury brand. Top vehicles were selected in 22 categories.
Manheim: Wholesale Prices Decline for Third Straight Month
Despite a 4.9% increase from a year ago, the Manheim Used Vehicle Value Index’s January reading was the lowest since last July.
Black Book: Index Falls 1.2% to 113.1 in January
The firm had expected a steeper decline due to replacement activity linked to last year’s hurricanes. Instead, Black Book saw fairly typical depreciation.
Pearl Launches Rapid Proactive Messaging
Rapid Proactive Messaging is a new system designed to allow dealership sales associates to connect and communicate directly with interested customers from their mobile phones.