The Showroom

1  -  50  of  716

September 2018, Auto Dealer Today - WebXclusive

You Need a Game Plan for a Flat Market

By Pedram Faed

Stay competitive in a flat market by refocusing on the fundamentals of new-inventory management, forecasting, and tracking.

September 2018, Auto Dealer Today - WebXclusive

Is Your Sales Team Calling Audibles?

By Phillip Hellstrom

Follow the example of the NFL’s most successful franchises to put your showroom sales squad into playoff contention.

August 2018, Auto Dealer Today - Feature

Your CRM Is Leaking Leads

By Steven Barnett

Consistently convert your most actionable leads by plugging the holes in your CRM before your next sale goes down the drain.

August 2018, Auto Dealer Today - WebXclusive

Empowerment Plus Training Equals Success

By Melissa Maldonado

Close the motivation gap by backing your sales and F&I training programs with clear objectives for success and a culture of empowerment.

August 2018, Auto Dealer Today - Feature

Save Our Summer Sale!

By Jason Heard

Heard has the five-step plan you need to salvage your slow summer sales season before the clock strikes midnight on Labor Day.

August 2018, Auto Dealer Today - WebXclusive

3 Ways to Close Your Next Sale

By Joe Verde

Is your timing off? Top trainer comes to the rescue with three proven steps you can take to improve your showroom communication skills and execute the perfect close.

July 2018, Auto Dealer Today - WebXclusive

Sales Training With the Greek Philosophers

Photo by Sting via Wikimedia Commons

By Phillip Hellstrom

How would the ancient world’s greatest minds train your sales team? Join Socrates, Plato, and Aristotle to build a training curriculum focused on communication, processes, and productivity.

June 2018, Auto Dealer Today - WebXclusive

4 Ways to Attract and Keep Millennials

By Phillip Hellstrom

Erase the showroom stigma by making your dealership the workplace of choice for motivated and purpose-driven millennials.

May 2018, F&I and Showroom - WebXclusive

3 Ways to Improve Training in Your Store

By Tony Troussov

When managers demonstrate discipline in scheduling, preparing for, and delivering training, sales and F&I professionals develop the skills they need to meet and exceed their goals.

May 2018, Auto Dealer Today - WebXclusive

5 Ways Dealer Tech Has Failed Us

By Phillip Hellstrom

Critical thinking, sales and F&I training, and customer satisfaction are just a few victims of the wave of technology that has completely engulfed many auto dealerships.

May 2018, Auto Dealer Today - Feature

Sales Pro of the Month: Tony Makes It Easy

By Tariq Kamal

Sales Pro of the Month Tony Ortega regularly reaches the 30-car mark at Mercedes-Benz of Plano (Texas).

April 2018, Auto Dealer Today - WebXclusive

Sales Pro of the Month: On the Right Path

By Tariq Kamal

Joel White is off to a fast start at Seymour Ford Lincoln in Jackson, Mich.

April 2018, Auto Dealer Today - WebXclusive

Who’s Afraid of the Electric Inventory?

By Tariq Kamal

ChannelNet’s Paula Tompkins wants dealers to modernize their sales and customer service processes before disruptive vehicle technology forces their hand.

March 2018, Auto Dealer Today - WebXclusive

It’s a Process: How BPM Benefits Dealers

By Mark Holenstein

Omnichannel systems are backed by business process management, which works behind the scenes to manage the components of online and instore sales.

March 2018, Auto Dealer Today - WebXclusive

March Madness: How to Coach Your Rookies

By Phillip Hellstrom

Give green peas a fair chance at success by playing to their strengths, building trust in the process, adjusting when needed, and allowing them to close deals.

March 2018, Auto Dealer Today - WebXclusive

Q&A: Your Smell Affects Your Sales

By Tariq Kamal

Aromachologist Farah Abassi creates custom scents that energize car buyers and complement their dealerships’ brands, décor, and demographics.

March 2018, Auto Dealer Today - Feature

Will Somebody Please Get That?

By Jason Heard

Phone skills are severely lacking in dealerships today, but one GM has a plan you can use to be sure every caller gets the right answer.

February 2018, Auto Dealer Today - WebXclusive

Q&A: Fix Your Hiring Process and Reduce Turnover

By Tariq Kamal

Dealership hiring expert Scott Brinkman shares strategies and insights you can use to attract and retain quality applicants to build a highly qualified, diverse and productive workforce.

February 2018, Auto Dealer Today - Feature

Your Salespeople Are Being Outsold

By Phillip Hellstrom

Customers are better educated than ever, but that's no excuse for an embarrassing lack of professionalism and product knowledge.

Tags: customer satisfaction, Customer Service, Sales Tactics, sales training

February 2018, Auto Dealer Today - WebXclusive

Hot or Hype? 5 Dealer Trends to Track

By Brent Tally

The industry is changing, but not as fast as the media would have you believe. Learn how alt-fuel vehicles, flex parking, a skilled-labor shortage and digital retailing will affect your facility planning.

February 2018, F&I and Showroom - WebXclusive

Q&A: Why You Mishandle Your Best Leads

By Tariq Kamal

Digital Air Strike’s Alexi Venneri discusses the results of the company’s latest mystery-shopping study and how dealers can improve the timing and quality of their responses.

February 2018, Auto Dealer Today - WebXclusive

Luther Automotive Targets HLV Customers

By Michael Murphey

Minnesota’s Luther Automotive Group is targeting high lifetime value customers to boost sales and drive revenue in the service department.

January 2018, Auto Dealer Today - WebXclusive

How to Create a Killer Value Proposition

By Bill Wittenmyer

Create a competitive edge by discovering your dealership’s unique value proposition and sharing it with every prospective customer who visits your website.

January 2018, Auto Dealer Today - WebXclusive

6 Reasons Email Marketing Is Big Again

By Dean Martin

Looking for a new marketing channel in 2018? Take another look at email, a somewhat forgotten medium that offers a long list of compelling benefits.

January 2018, Auto Dealer Today - WebXclusive

4 Ways to Win Customers in 2018

By Gary Galloway

Learn how getting up to speed with voice search and other new marketing trends can help keep traffic flowing as new-vehicle sales plateau.

December 2017, Auto Dealer Today - WebXclusive

Your Dealership in 2018: Resolve to Innovate

By Keith Crerar

Learn how going mobile, rethinking social media, tracking customers, and exploring new apps and sales tools can bring true innovation to your dealership in 2018.

December 2017, Auto Dealer Today - WebXclusive

Hire Introverts to Increase Sales

By Mo Zahabi

Today's car buyers are more interested in resourcefulness than sales pitches, and dealers are hiring sales professionals whose personalities reflect those needs.

Tags: Employee Screening, employees, hiring

November 2017, Auto Dealer Today - WebXclusive

Find Technology That Supports Your Winning Strategy

By Paul Whitworth

Arm yourself with the three questions every dealer should ask of every technology provider.

November 2017, Auto Dealer Today - Feature

Retention by Design: Driving Growth for Lester Glenn Auto Group

Lester Glenn Auto Group’s group director of fixed operations, Kerry Monica (left), stands with John Perillo, the company’s group director of variable operations. Photos by Matthew Costanzo

By Jim Leman

Kerry Monica and John Perillo invested in a comprehensive retention program that has delivered an additional $274,000 in monthly labor and parts revenue.

Tags: Customer Retention, dealers, parts and service, PPM, ROI

November 2017, Auto Dealer Today - Feature

What Are You Teaching?

Photo courtesy Sony Pictures

By Ronald J. Reahard

Dealers can be good teachers or bad teachers, and their influence on employees extends well beyond the showroom walls.

Tags: Sales Tactics, sales training, training

October 2017, Auto Dealer Today - WebXclusive

Create the Best Reward System for Your Team

By Mike Esposito

Rebuild your dealership's employee-recognition program by offering tangible, personally valuable rewards for a job well done.

September 2017, Auto Dealer Today - Cover Story

How to Calculate Your Parts Turn

Getty Images

By Jill Pastore

Analytics expert helps determine your gross inventory turnover, true turnover, and fill rate.

Tags: controller, dealers, inventory management, parts and service

September 2017, Auto Dealer Today - Cover Story

Fixed Ops-timization: Dig Into the Data

New predictive analytics solutions process data to make predictions and strategic recommendations dealers and service managers can use to find efficiencies and reduce waste. Getty Images

By Neetu Seth

Predictive analytics can unlock the information you need to optimize inventory and improve customer loyalty.

Tags: data, fixed ops, parts and service

September 2017, Auto Dealer Today - WebXclusive

How to Get an Unlimited Marketing Budget

By Denny Long

Break out of the budget trap and spend the money you need to generate more leads and sell more vehicles.

August 2017, Auto Dealer Today - WebXclusive

Focus on Fixed Ops: How to Thrive After Peak SAAR

By Jim Roche

When sales plateau, service and parts revenue becomes paramount. Use this three-part plan to optimize your fixed ops revenue.

August 2017, Auto Dealer Today - WebXclusive

Top 5 States for New Dealerships

By Vic Lance

Check out five states NADA Data indicates could be the ideal location for your next dealership.

August 2017, Auto Dealer Today - Feature

The Rise of the Consumer

Getty Images

By G.P. Anderson

G.P. has a plan for dealers whose customers’ product knowledge exceeds that of their sales staff.

Tags: CSI, product knowledge, Sales Tactics

August 2017, Auto Dealer Today - WebXclusive

Are Your Customers Smarter Than Your Salespeople?

By Patrick McMullen

Your sales pros need access to as much vehicle information as their customers do.

July 2017, Auto Dealer Today - Feature

Magnetic Personality

Photo by Dave Holt

By Stephanie Forshee

Former corrections officer Marty Hamm is capturing customers (and sales) at Alexander Chevrolet Buick GMC in Dickson, Tenn.

Tags: Customer Service, Sales Professional of the Month, Vehicle Sales

July 2017, Auto Dealer Today - Feature

How to Become a Visionary Leader

The late Steve Jobs, cofounder and visionary leader of Apple, helped launch the era of the personal computer. Photo courtesy India7 Network

By Mike Esposito

Create and execute a vision for your dealership by solving customer issues, taking risks, remaining open-minded, and getting your employees on board.

Tags: apple, businesses, dealers, Dealership, Elon Musk, Tesla Motors

June 2017, Auto Dealer Today - Feature

Dare to Love Your Factory

Getty Images

By Jason Heard

OEM reps are people too. Heard lists three ways to build a healthy, fulfilling relationship with your factory.

Tags: creating relationships, factory, NADA, OEM

May 2017, Auto Dealer Today - Feature

No More Excuses

By Tariq Kamal

The editor convenes a dealer brain trust to tackle the product knowledge gap.

Tags: dealers, product knowledge, Sales Tactics

May 2017, Auto Dealer Today - Feature

Sink or Swim

Since joining the car business in 2015, Cody Finney has proven to be a quick study and a trusted sales consultant at Lone Star Dodge Chrysler Jeep Ram.

By Tariq Kamal

Former educator and oil field worker Cody Finney has survived and thrived at Lone Star Dodge Chrysler Jeep Ram.

Tags: Customer Service, Sales Professional of the Month, Sales Tactics

May 2017, Auto Dealer Today - Feature

Stop Paying to Sell

By Joel Gordon

Sales manager Joel Gordon makes a three-part argument for abandoning your commission-only pay plan. Learn how guaranteed income creates a wider and deeper talent pool, smooths out the hills and valleys of success, and acknowledges the realities of auto retail in the 21st Century.

Tags: employees, sales incentives ideas, sales training

April 2017, Auto Dealer Today - Cover Story

The Ultimate Profit Machine

An ongoing renovation and expansion project will add space and style to New Country BMW’s sales and service operations.

By Tariq Kamal

Job Pimentel brings 30 years of automotive industry success to his new role as GM of New Country BMW in Hartford, Conn.

Tags: BMW, dealers, general manager, profit

March 2017, Auto Dealer Today - WebXclusive

Data Control and the DMS

By Tariq Kamal

Learn how Mike Esposito changed careers from engineering to auto retail and dealer software.

March 2017, Auto Dealer Today - Feature

Trade You for It

Illustration by ©ISTOCKPHOTO.COM/TARRAS79

By Jason Heard

GSM makes the case for taking unusual trades and bartering services.

Tags: networking, Powersports, trade-in

March 2017, Auto Dealer Today - Feature

You Deserve a Promotion

By Pav Sangha

Break your late-winter sales slump by offering customers a new incentive to buy from your dealership today.

Tags: incentives, Promotions, Sales Tactics

March 2017, Auto Dealer Today - Cover Story

How to Perfect the Walkaround

By Tahmina Hassanein

A properly executed walkaround is still the most effective tool for building trust, creating an emotional connection to the vehicle, and closing the sale.

Tags: Customer Experience, Sales Tactics, sales training

March 2017, Auto Dealer Today - WebXclusive

Tesla vs. Franchise: Weighing the Pros and Cons

By Todd Bryant

Todd Bryant ponders the implications of Tesla’s direct-sales model for car buyers and their communities, both of which have benefited from the franchise model.

Tags: Electric Vehicles, Franchise Laws, Franchised Dealerships, Tesla Motors

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