The Showroom

CRM

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June 2013, Auto Dealer Today - Cover Story

On the Go

By Stephanie Forshee

Mobile CRM can allow salespeople to access key data without ever having to leave the customer’s side. Managers can use the same technology to keep their employees in line, even when they are out of the office. But legal experts say that both conveniences can be areas for concern.

Tags: BDC, Charapp & Weiss, CRM, DealerSocket, Fisher & Phillips LLP, Gartner Research, Mobile Applications, mobile solution, SoftwareBlog

December 2012, Auto Dealer Today - WebXclusive

What You're Thinking Is Really Gross

By Alan Ram

Alan Ram of Proactive Training Solutions discusses how dealers can increase their gross profit.

Tags: BDC, CRM, customer satisfaction, gross profit, Profitability, sales training, sell the vallue, training

December 2012, Auto Dealer Today - WebXclusive

Who is Responsible for Making Your CRM Perform

By Philip Barras

Philip Barras, VP of dealer services for Dominion Dealer Solutions, examines how accountability can help dealers get the most from their CRM product.

Tags: apple, BDC, CRM, CRM data usage, data mining, efficiency, microsoft, using technology

November 2012, Auto Dealer Today - WebXclusive

BDC Spells Success at Mike Anderson Chevrolet

By Kimberly Long

Kimberly Long talks about the great success Mike Anderson Chevrolet has had with the perfect business development center (BDC) and customer relationship management (CRM) system. Kimberly points out the different BDC strategies that worked and how you can implement them at your dealership.

Tags: Autobytel, autos.com, AutoTrader.com, BDC, Cars.com, CRM, dealership management system, Internet Leads, internet sales, lead generation, lead management, Online Marketing, social media marketing

November 2012, Auto Dealer Today - WebXclusive

CRM: The Well-oiled Dealership Machine.

By Alex Snyder

Expert Alex Snyder discusses how the most important technology at any dealership is the one that promotes process: the CRM (Customer Relationship Management) software. Snyder believes CRM systems and software can provide you with great customer data and help you take care of the most important part of the crm process: follow-up.

Tags: BDC, Bridging the Internet Sales Gap, CRM, CRM data usage, data mining, Dealer Software, repeat and referral sales

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