The Showroom

Homepage Main

1  -  44  of  44

May 2017, Auto Dealer Today - Feature

No More Excuses

By Tariq Kamal

The editor convenes a dealer brain trust to tackle the product knowledge gap.

Tags: Dealers, product knowledge, Sales Tactics

May 2017, Auto Dealer Today - Feature

Sink or Swim

Since joining the car business in 2015, Cody Finney has proven to be a quick study and a trusted sales consultant at Lone Star Dodge Chrysler Jeep Ram.

By Tariq Kamal

Former educator and oil field worker Cody Finney has survived and thrived at Lone Star Dodge Chrysler Jeep Ram.

Tags: Customer Service, Sales Professional of the Month, Sales Tactics

May 2017, Auto Dealer Today - Feature

Stop Paying to Sell

By Joel Gordon

Sales manager Joel Gordon makes a three-part argument for abandoning your commission-only pay plan. Learn how guaranteed income creates a wider and deeper talent pool, smooths out the hills and valleys of success, and acknowledges the realities of auto retail in the 21st Century.

Tags: employees, sales incentives ideas, Sales Training

April 2017, Auto Dealer Today - Cover Story

The Ultimate Profit Machine

An ongoing renovation and expansion project will add space and style to New Country BMW’s sales and service operations.

By Tariq Kamal

Job Pimentel brings 30 years of automotive industry success to his new role as GM of New Country BMW in Hartford, Conn.

Tags: BMW, Dealers, General Manager, profit

March 2017, Auto Dealer Today - Feature

Trade You for It

Illustration by ©ISTOCKPHOTO.COM/TARRAS79

By Jason Heard

GSM makes the case for taking unusual trades and bartering services.

Tags: networking, Powersports, trade-in

March 2017, Auto Dealer Today - Feature

You Deserve a Promotion

By Pav Sangha

Break your late-winter sales slump by offering customers a new incentive to buy from your dealership today.

Tags: incentives, Promotions, Sales Tactics

March 2017, Auto Dealer Today - Cover Story

How to Perfect the Walkaround

By Tahmina Hassanein

A properly executed walkaround is still the most effective tool for building trust, creating an emotional connection to the vehicle, and closing the sale.

Tags: Customer Experience, Sales Tactics, Sales Training

March 2017, Auto Dealer Today - WebXclusive

Tesla vs. Franchise: Weighing the Pros and Cons

By Todd Bryant

Todd Bryant ponders the implications of Tesla’s direct-sales model for car buyers and their communities, both of which have benefited from the franchise model.

Tags: Electric Vehicles, Franchise Laws, Franchised Dealerships, Tesla Motors

February 2017, Auto Dealer Today - Feature

What's the Downside?

By G.P. Anderson

Unlike new technology, every investment in training is guaranteed to pay off.

Tags: Closing Ratios, gross profit, lead generation, Turnover

February 2017, Auto Dealer Today - Feature

Nine Months in Hell

Photo: James Holloway

By Tariq Kamal

Former restaurateur Tim Denton’s matchless work ethic and dedication to training have pushed him to new heights of success at Five Star Ford Lincoln.

Tags: Customer Loyalty, sales, Sales Professional of the Month

February 2017, Auto Dealer Today - Feature

4 Keys to Moneymaking Videos

By Tim James

Master the elements of content, exposure, and data collection to maximize the potential of your videos.

Tags: Flick Fusion, Video Advertising, Video Marketing

January 2017, Auto Dealer Today - Cover Story

Let’s Do This

Sales professional Tracy Heid is flanked by (from left) owners Steve Ganser and pat McNamar and General Sales Manager Bryan Popp in Mad City Mitsubishi's showroom.

By Tariq Kamal

Former police chief Tracy Heid capped a whirlwind first year at Mad City Mitsubishi by hitting the 40-car mark and earning 2016 Sales Pro of the Year honors.

Tags: sales, Sales Professional of the Year

January 2017, Auto Dealer Today - WebXclusive

Develop Good Habits and Dominate in 2017

Photo by Serge Melki

By Tony Troussov

It’s a new year and a great time to sharpen your dealer skillset. Top trainer lays out a five-step plan.

Tags: Customer Service, employees, Management, sales, Sales Training

December 2016, Auto Dealer Today - Feature

No Challenge Too Great

Tracy Heid

By Stephanie Forshee

In the third act of an action-packed professional life, Tracy Heid is thriving as a salesperson at Wisconsin’s Mad City Mitsubishi.

Tags: Promotions, Sales Performance, Sales Professional of the Month

December 2016, Auto Dealer Today - Feature

6 Ways to Get Used

By Jason Heard

Your pre-owned inventory could be your most undervalued tool. GSM offers six keys to maximizing the market value of every used unit.

Tags: pre-owned, sales, Used Vehicles

December 2016, Auto Dealer Today - Feature

Owning It

By David Gesualdo

The publisher joins the ranks of the Jeep enthusiasts and rediscovers the auto industry’s entrepreneurial spirit.

Tags: Accessory Market, entrepreneur, Jeep

December 2016, Auto Dealer Today - Feature

Straight Shooter

Photo by Michelle Warren Photography

By Tariq Kamal

Amy Bannor’s no-nonsense approach to sales has paid dividends for Fargo, N.D.’s Corwin Chrysler Dodge Jeep Ram.

Tags: sales, Sales Professional of the Month

November 2016, Auto Dealer Today - Cover Story

How to Build a Loyalty Program

By Brian Schmid

Expert offers a five-step plan to build your service business, encourage existing customers to visit more often, and boost sales of service contracts and accessories.

Tags: Customer Loyalty, Customer Service, Parts and Service, sales

October 2016, Auto Dealer Today - Cover Story

The Adventures of Super Sue

Located in “pickup country” on the east coast of Vancouver Island in British Columbia, Canada, Finneron Hyundai boasts a 12% market share for a brand that averages 8% nationwide. 

By Tariq Kamal

The father-and-daughter team of Mike and Sue Finneron built Canada’s No. 1 Hyundai dealership on the site of their disenfranchised Pontiac store.

Tags: Canada, Dealers, Hyundai, sales

September 2016, Auto Dealer Today - Feature

Dealership Family Values

By Jason Heard

General sales manager offers three tips for treating employees like family — without all the drama.

Tags: employee retention, employees, Family

July 2016, Auto Dealer Today - Feature

Starting in Gear

Courtesy Toyota of Vineland (N.J.)

By Stephanie Forshee

Harry Klekos puts his all into his first meeting with each customer, and he expects them to be just as upfront as he is.

Tags: customer satisfaction, sales, Sales Professional of the Month, Sales Tactics

July 2016, Auto Dealer Today - Feature

How to Improve Your Recon Turn

By Dennis McGinn

Dealers are using time-to-market to improve reconditioning processes, reduce costs, and maximize profits on used-vehicle sales.

Tags: inventory, Rapid Recon, Used Vehicles

July 2016, Auto Dealer Today - Feature

World War Gen Z

By Mike Burgiss

Members of Generation Z are the anti-Millennials, and they’re coming to a dealership near you.

Tags: Car Buyers, Generation Z, sales, Sales Training

May 2016, Auto Dealer Today - Feature

Fair Play

By Stephanie Forshee

Scott Kemp has been one of Crippen Auto Mall’s top two salespeople every month for more than 15 years, and the secret to his success is simpler than you might think.

Tags: sales, Sales Professional of the Month

May 2016, Auto Dealer Today - Feature

Your Culture Is Causing Stomachaches

By Harlene Doane

Just when you think you have your dealership culture figured out, something causes that familiar pain in your gut to return. Operations expert shares advice for avoiding upset stomachs in the workplace.

Tags: Customer Service, dealership culture, DealerStrong, Operations

March 2016, Auto Dealer Today - Cover Story

Life Among the Elite

After eight years on the job, Rodriguez has built a database of repeat and referral customers. 

By Toni McQuilken

Oscar Rodriguez didn’t come to the car business by design, but his desire, hard work and dedication led to Chrysler Elite status and Sales Pro of the Year honors.

Tags: sales, Sales Professional of the Year, Sales Tactics

December 2015, Auto Dealer Today - Feature

When Is It Safe to Assume?

By Steve Fox

GM explains why some assumptions are par for the course and others can cost you business.

Tags: sales, Sales Tactics, Volkswagen

December 2015, Auto Dealer Today - Feature

The Recordbreaker

Photo: Toni McQuilken

By Toni McQuilken

Brandon (Fla.) Ford's Ricardo Liburd snagged the December 2015 Sales Pro title, thanks to his brainpower, social skills and boundless energy.

Tags: internet sales, sales, Sales Professional of the Month

December 2015, Auto Dealer Today - Feature

Pull That Trigger

By Denny Long

Trigger leads are an effective way to capture in-market car buyers who may have been turned down for financing at another store.

Tags: Finance, Subprime Financing, trigger leads

November 2015, Auto Dealer Today - Cover Story

The Standard Bearer

Greg Rietz is typically the first staff member to arrive at the Lujack Honda showroom, using his own key to unlock the doors between 4 and 5 a.m. He spends the early-morning hours writing letters and cards to his thousands of personal clients. 

By Toni McQuilken

If you missed it, check out Auto Dealer Monthly’s profile on its 2014 Sales Professional of the Year, Lujack Honda’s Greg Rietz. If you know of a sales pro who deserves some recognition, let us know by clicking on the link at the end of the article.

Tags: employees, sales department, Sales Professional of the Year

October 2015, Auto Dealer Today - Feature

The Professional

Photo: Wayne Heard

By Toni McQuilken

After nearly 50 years of car sales, Gary Young has built a loyal following and a collection of stories.

Tags: Buick, sales, Sales Professional of the Month

September 2015, Auto Dealer Today - Feature

What’s Up, Chevy Dude?

Photo: Caitlin Davenport

By Toni McQuilken

Mike Davenport’s alter ego helps him find customers and make sales.

Tags: Chevrolet, Online Marketing, Sales Professional of the Month

May 2015, Auto Dealer Today - Feature

Subaru Soul

Mark Sattler is May's Sales Pro of the Month.

By Toni McQuilken

Mark Sattler has snagged the May Sales Pro title, thanks to his hard work, dedication and love of his brand. If you know of a sales pro who deserves some recognition, nominate them by clicking here.

Tags: internet sales, Sales Manager, Sales Professional of the Month, Subaru

April 2015, Auto Dealer Today - Feature

Twice as Nice

Sales Pro of the Month Matt Reynolds. Photo: Justyn Phillips

By Tariq Kamal, Managing Editor

This month's sales pro Matt Reynolds has found lasting success and perfected the art of the two-car deal.

Tags: Dealers, Sales Professional of the Month, Sales Tactics, Volkswagen

October 2014, Auto Dealer Today - Feature

Progressive Dealers

Steve Song took over as president of FH Dailey Chevrolet in San Leandro, Calif., in 2011. Song believes General Motors is invested in creating opportunities for minority members in a changing industry. 

By Stephanie Forshee

Minority dealers have increased their numbers, but many say the industry is still lacking in terms of representing its customer base.

September 2014, Auto Dealer Today - Feature

Stop Punishing Your Staff!

Videos are most effective as part of a training curriculum that adds context to the lessons presented.

By Harlene Doane

Sentencing your sales staff to an afternoon in front of the TV or computer is no way to motivate them.

Tags: Harlene Doane, Sales Training, special finance

September 2014, Auto Dealer Today - Feature

5 Ways to Redefine the Customer Experience

At John Elway’s Crown Toyota in Ontario, Calif., a sales manager bar takes the place of the menacing, raised sales towers that still loom over many showrooms. 

By Brent Tally

Facilities expert shares five design trends that are driving sales and service at dealerships nationwide.

Tags: customer satisfaction, Customer Service, internet sales, Sales Tactics

February 2014, Auto Dealer Today - Cover Story

Ladies' Night: Marketing to Females

By Stephanie Forshee

Reaching highline customers has its challenges, but Lexus of Massapequa’s Rose Cruz has set her sights on an even more focused market: women.

Tags: Car Buyers, car dealer, Car Shopping, females, Lexus, Lexus of Massapequa, marketing, Rose Cruz, Stephanie Forshee

December 2013, Auto Dealer Today - Cover Story

Sales Pro of the Year: The Meticulous Car Guy

By Stephanie Forshee

Michael Nekava tops a successful career as a nationally ranked Mercedes-Benz salesman with the magazine’s 2013 Sales Professional of the Year award.

Tags: 2013, Car Sales, Helms Bros., Michael Nekava, Sales Professional of the Year, sales profiles, Stephanie Forshee, Suzanne Cochrane

December 2013, Auto Dealer Today - WebXclusive

January 2014 Sales Pro: Chris Ashley

By Kelsey Nolan

Chris Ashley of Lithia Toyota of Abilene (Texas) is Auto Dealer Monthly's January 2014 Sales Professional of the Month.

Tags: Chris Ashley, Finance, Lithia Toyota of Abilene, sales, Sales Professional of the Month

November 2013, Auto Dealer Today - Feature

Opting In: Text Marketing

Todd Buch, president of McCafferty Auto Group, is using a new mobile marketing channel to reel in potential customers who use their smartphones to access the dealer group’s websites.

By Stephanie Forshee

Consumers are gravitating toward businesses they can reach by smartphone, and that’s exactly where McCafferty Auto Group is looking to capture new business.

Tags: commercials, Dealership, Ford, Kia, McCafferty Auto Group, Stephanie Forshee, text marketing, Todd Buch, YouTube

October 2013, Auto Dealer Today - Cover Story

Cal Worthington: Brand of Gold

The Television Bureau of Advertising described the late Cal Worthington as “probably the best-known car dealer pitchman in television history.” Some of his most memorable “Go See Cal” commercials show Worthington wrestling a grizzly bear, hanging upside down from an airplane, riding an elephant and standing upside down on his head.

By Stephanie Forshee

Every good business needs a voice. So whom do you want to be the face of your dealership? And how can you be sure the right message is being delivered?

Tags: advertising, Cal Worthington, Celebrities, dealership profiles, Easterns Automotive Group, marketing, television advertising, YouTube

June 2013, Auto Dealer Today - Cover Story

On the Go

By Stephanie Forshee

Mobile CRM can allow salespeople to access key data without ever having to leave the customer’s side. Managers can use the same technology to keep their employees in line, even when they are out of the office. But legal experts say that both conveniences can be areas for concern.

Tags: BDC, Charapp & Weiss, CRM, DealerSocket, Fisher & Phillips LLP, Gartner Research, Mobile Applications, mobile solution, SoftwareBlog

May 2013, Auto Dealer Today - Cover Story

Like vs. Plus

By Stephanie Forshee

Facebook is building a search engine, while Google continues to pursue its social media push. Both are competing in the dealer space, but not everyone is convinced the two tech giants are really going after each other’s business.

Tags: BDC, Customer Reviews, digital media, Facebook, google+, marketing, SEC, social media marketing

« Previous1Next »