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Internet Leads

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March 2015, Auto Dealer Today - Feature

The Lead Conversion Gap

Dealers need to clearly articulate what is different and better about their organizations. Price is only relevant in the absence of value.

By Tariq Kamal

Experts offer advice to dealers who have been disappointed by their efforts to convert leads to appointments and sales.

Tags: branding, Internet Leads, lead conversion, Sales Tactics

November 2012, Auto Dealer Today - WebXclusive

BDC Spells Success at Mike Anderson Chevrolet

By Kimberly Long

Kimberly Long talks about the great success Mike Anderson Chevrolet has had with the perfect business development center (BDC) and customer relationship management (CRM) system. Kimberly points out the different BDC strategies that worked and how you can implement them at your dealership.

Tags: Autobytel, autos.com, AutoTrader.com, BDC, Cars.com, CRM, dealership management system, Internet Leads, internet sales, lead generation, lead management, Online Marketing, social media marketing

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