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September 2015, Auto Dealer Today - Feature

Wrestling With Inventory

By Steve Fox

Taking control of your inventory requires bravery, strategy and commitment.

Tags: inventory, Inventory Management

September 2015, Auto Dealer Today - Feature

More Appraisals, More Trade-Ins

By Bill Mokry

The more appraisals you conduct, the more opportunities you have to capture trades and the benefits that come with them.

Tags: Sales, trade-in, Vehicle Appraisal

August 2015, Auto Dealer Today - Feature

Can I Be Direct?

By Jeff Dodson

Crafting a winning direct mail marketing campaign in the Digital Age requires a clear, concise message that drives car buyers to your website.

Tags: Lead Generation, mailing list, Marketing, Sales Tactics

March 2015, Auto Dealer Today - Feature

The New Old Guard

Twenty years into the Digital Age, some dealers still refuse to acknowledge the shift toward and profit potential of properly converted Internet leads.

By Toni McQuilken

Twenty years into the Digital Age, some dealers still refuse to acknowledge the shift toward and profit potential of properly converted Internet leads.

Tags: Lead Generation, Sales, technology, training

March 2015, Auto Dealer Today - Feature

A Fish in Water

Sales Pro of the Month Oscar Rodriguez. Photo: Jessica Rodriguez

By Tariq Kamal, Managing Editor

Oscar Rodriguez found his calling as a sales pro at All American Chrysler Jeep Dodge of San Angelo (Texas).

Tags: Sales, Sales Professional of the Month, Sales Tactics

February 2015, Auto Dealer Today - Feature

A New Legacy

Justin Russell, Sales Pro of the Month. Photo courtesy Ford of Pasco

By Tariq Kamal, Managing Editor

With help from his father and other mentors, Justin Russell has blazed a path to Internet sales success at Legacy Ford of Pasco (Wash.).

Tags: internet sales, Sales Professional of the Month, Sales Tactics

November 2013, Auto Dealer Today - Feature

Opting In: Text Marketing

Todd Buch, president of McCafferty Auto Group, is using a new mobile marketing channel to reel in potential customers who use their smartphones to access the dealer group’s websites.

By Stephanie Forshee

Consumers are gravitating toward businesses they can reach by smartphone, and that’s exactly where McCafferty Auto Group is looking to capture new business.

Tags: commercials, Dealership, Ford, Kia, McCafferty Auto Group, Stephanie Forshee, text marketing, Todd Buch, YouTube

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