March 2017, Auto Dealer Today - WebXclusive
By Todd Bryant
Todd Bryant ponders the implications of Tesla’s direct-sales model for car buyers and their communities, both of which have benefited from the franchise model.
Tags: Electric Vehicles, Franchise Laws, Franchised Dealerships, Tesla Motors
September 2015, Auto Dealer Today - Feature
By Steve Fox
Taking control of your inventory requires bravery, strategy and commitment.
Tags: inventory, Inventory Management
By Bill Mokry
The more appraisals you conduct, the more opportunities you have to capture trades and the benefits that come with them.
Tags: sales, trade-in, Vehicle Appraisal
August 2015, Auto Dealer Today - Feature
By Jeff Dodson
Crafting a winning direct mail marketing campaign in the Digital Age requires a clear, concise message that drives car buyers to your website.
Tags: lead generation, mailing list, marketing, Sales Tactics
March 2015, Auto Dealer Today - Feature
By Toni McQuilken
Twenty years into the Digital Age, some dealers still refuse to acknowledge the shift toward and profit potential of properly converted Internet leads.
Tags: lead generation, sales, technology, training
By Tariq Kamal, Managing Editor
Oscar Rodriguez found his calling as a sales pro at All American Chrysler Jeep Dodge of San Angelo (Texas).
Tags: sales, Sales Professional of the Month, Sales Tactics
February 2015, Auto Dealer Today - Feature
With help from his father and other mentors, Justin Russell has blazed a path to Internet sales success at Legacy Ford of Pasco (Wash.).
Tags: internet sales, Sales Professional of the Month, Sales Tactics
November 2013, Auto Dealer Today - Feature
By Stephanie Forshee
Consumers are gravitating toward businesses they can reach by smartphone, and that’s exactly where McCafferty Auto Group is looking to capture new business.
Tags: commercials, Dealership, Ford, Kia, McCafferty Auto Group, Stephanie Forshee, text marketing, Todd Buch, YouTube
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