2. Having a bold vision allows the team to borrow inspiration from the future in order to put more power into today. When vision-driven, an organization more easily rebounds from difficulties and persists in the fact of obstacles.
3. When people understand the role they play in the quest to fulfill a bold vision they become more as people by extending themselves in the process of the vision quest. Uninspired employees who put forth mediocre efforts not only do less, they end up becoming less in the process. This has serious negative ramifications for the worker and the organization in the long term.
4. Failure to form, articulate and strategize the path to a bold vision is the result of neglect on the part of leaders. It is not the responsibility of followers to develop a vision for an organization. Ideally, they will enlarge, refine and add to your vision. But if a leader doesn't see more, sooner and farther than his followers he may not be the leader for long.
5. For a vision to be credible, it must be simple and specific. People should know exactly how to measure their success by understanding what it'll take to reach it and should be able to articulate the vision quickly and convincingly. If they can't understand it, they'll never reach it.
One last word on vision: Your people will never buy into what you want to do until they first buy into you as a leader. If they're not excited about where you're taking them, very often, they're not excited about you. This is why the best leaders lead by relationships, not by rank. To see how well, or how poorly, your organization is driven by vision, ask the managers at today's meeting to write down on an index card the vision for the organization. Don't let them confer. Collect the cards and write the answers on a flip chart. If the answers don't match within a few words of each other, you have serious work to do. Because if your leaders aren't on the same page with your operation's vision then I can assure you the rest of your team hasn't a clue where they're going; much less how they'll get there.