The Showroom

The Car East

Automakers unveiled a series of head-turning prototypes at the 2014 Beijing International Automotive Exhibition.

June 2014, Auto Dealer Today - Feature

by Stephane Babcock

BMW Vision Future Luxury:

The combination of modern luxury fused with the evolving technology of tomorrow represents the “concept” in BMW’s Vision Future Luxury concept car. Laser-powered headlights, integrated BMW ConnectedDrive functions, innovative aerodynamics and sophisticated, lightweight engineering will reach drivers “at an emotional level,” according to the OEM. 

Volkswagen Jetta CC:

VW’s four-door midsize coupe includes an all-glass “greenhouse” roof and a powerplant that matches its sporty looks: A 162 kW / 220 PS TSI engine will drive the Jetta CC from zero to 60 in about six seconds with top speeds of more than 150 mph.

Land Rover Discovery Vision:

Touted as a look into the future of the Discovery family of vehicles, the Vision touts next-generation human-machine interface (HMI) technology. Land Rover plans to install infrared lasers in the fog lamps to scan the terrain ahead and create a contour map on the instrument cluster.

Audi TT Off-Road:

Although painted yellow for its debut in Beijing, a plug-in hybrid system makes the TT Off-Road surprisingly green. The powertrain package consists of a 2.0-liter turbocharged four-cylinder engine, an electric motor mated to Audi’s S tronic six-speed dual-clutch transmission, a second, rear-mounted electric motor and a lithium-ion battery pack.


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