Events


Archives


Web Seminars

7 Quick ways to drive purchase decisions with online reviews

2/16/2017

Click here to register today!

FREE WEBINAR 

7 Quick ways to drive purchase decisions with online reviews

Originally aired: Thursday, February 16, 2017 ● 11:00 AM PT/2:00 PM ET 

Selling cars is a competitive business, so standing out among your peers can be difficult. You spend thousands of dollars on advertising and billboards. But what happens when they research you online? If you have a bad rating, odds are they’ll keep looking because a vast majority of car buyers now trust online reviews as much as personal recommendations. But reviews do more than just enhance your online reputation. They can also help you get noticed on sites like Google, Cars.com, DealerRater, and Edmunds and drive purchase decisions from customers.

Join us for this webinar to learn how online reviews can help you build a loyal customer base and sell more cars. Key takeaways include:

      1. Why online reviews are important for your business
      2. How online reviews influence buying behavior
      3. Tips for building your online reputation on the sites that matter most

Speakers:

Dan Wright, Director of Automotive Sales, Podium

Nico Dato, Vice President of Marketing, Podium

Click here to register today!

Web Seminars

Changing Software? Overcome the No. 1 Obstacle to Successful Implementation

11/10/2016

Click here to register today!

FREE WEBINAR 

Changing Software? Overcome the No. 1 Obstacle to Successful Implementation

Originally aired: Thursday, November 10, 2016 ● 11:00 AM PT/2:00 PM ET 

You’ve brainstormed, you’ve researched, and you’ve sat through countless demos looking for the perfect partner. Now it’s time to sign on the dotted line. Soon, all your problems will be over…right?

Well, not quite. You will only see the benefits of change when it occurs at the individual employee level. Making sure that happens can be a significantly larger challenge than deciding on your new technology to begin with. In this free webinar, you’ll learn:

  • The first steps to changing software or processes that you absolutely cannot miss, or risk failure
  • The biggest challenge to gaining employee buy-in, and how to defeat it once and for all
  • How your new software can determine the success of implementation before you even start
  • Why many technology changes fail, and what you can do to avoid others’ mistakes

Speaker:

Nathan Usher, Director of Business Development, DealerSocket

Click here to register today!

Web Seminars

Discover a 140-year-old secret to reaching new levels of F&I success

10/6/2016

Click here to register today!

FREE WEBINAR 

Discover a 140-year-old secret to reaching new levels of F&I success

Originally aired: Thursday, October 6, 2016 ● 11:00 AM PT/2:00 PM ET

Webinar attendees will learn a 140-year-old secret to help build a world-class customer experience and maximize F&I opportunities. 

Zurich will share seven keys to this secret:

  1. Strategies to maximizing cash PVR
  2. Increasing lease product penetration and PVR
  3. F&I presentation technology
  4. Training sales personnel and the sales desk
  5. The ultimate turnover
  6. Conducting a successful sales meeting
  7. Steps to an effective save-a-deal meeting

Zurich will provide attendees with action items they can implement to help identify opportunities for creating a collaborative approach to an enhanced customer experience.

Speakers:

Sam D’Arc, National Finance & Insurance Manager, Zurich in North America

Rick Strifler, Regional Finance & Insurance Manager, Zurich in North America

Click here to register today!

Blog

On-the-Point

Jim Ziegler
Don't Run, We Are Your Friends!

By Jim Ziegler
Ziegler remains defiant as alien invaders from distant planets abduct car buyers from the new-car market, aim their ray guns at dealer profitability, and strip your operation of its natural resources.

The Future Ain't What It's Cracked Up to Be

By Jim Ziegler
The Alpha Dawg sets the record straight on Tesla’s troubled lineup, GM’s European misadventures, and Sergio Marchionne’s endless search for a suitable trading partner.

Convention and Super Bowl Hangovers

By Jim Ziegler

Welcome to Saturation Nation

By Jim Ziegler

Opening Observations

Over the Curb