digital marketing

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March 19, 2018

Appeals Court Vacates Some FCC Rules on Robocalls

The D.C. Circuit Court of Appeals vacated the FCC’s rule clarifying what devices qualify as automated telephone dialing systems, saying the agency’s explanation ‘invites conclusions that all smartphones are autodialers.’

March 13, 2018

DealersLink to Unveil Vehicle Pricing Tool at NADA

The new tool lets users know who their new-car competitors are and features in-depth descriptions, rebate and incentive management, automated updates, and supply-and-demand insights.

January 29, 2018

Study: Dealerships Missing Out With Facebook Messenger, After-Hour Leads

Only 16% of the 1,500 dealerships mystery-shopped by Digital Air Strike responded to internet leads within 15 minutes and 18% didn’t respond at all. Those are just some of the findings in the social media firm’s first Mystery Shop Study.

January 29, 2018

Autotrader Plans Dramatic Transformation

The online retailer will introduce a series of enhancements designed to deliver higher quality leads to auto dealers and add transparency and speed to the customer experience.

November 13, 2017

3 Things you Need to Know About AI

Forward-thinking dealers are leveraging the limitless power of artificial intelligence to boost sales and service revenue.

November 1, 2017

fusionZONE Announces Major Investment by Primus Capital

The funding will be used to grow market share, invest in product development, and expand client services, officials with the digital marketing firm said. fusionZONE was founded in 2009 and provides web design services and conversion strategies to dealers.

October 11, 2017

CU Direct Partners With Inventory Command Center

ICC’s Command Center software enables CU Direct to more easily manage the 2.5 million vehicles in dealer partner inventory on the AutoSMART platform and shopping site.

October 4, 2017

CDK Global, CarGurus Partner on New Marketing Solutions

Through the collaboration, dealers using CDK websites will gain exposure for their inventory as well as high-quality leads from CDK will also leverage the online automotive marketplace’s anonymized, aggregated data in its suite of automotive digital marketing solutions.

September 8, 2017

RoadVantage Donates Free F&I Videos to the Industry

The F&I program provider released a series of non-brand-specific videos designed to raise consumer awareness about nine F&I protections and the value they provide vehicle owners. The videos can be downloaded for free and posted to a dealer’s website or played in a dealership’s waiting room.

August 21, 2017

Top 3 Dealer Areas Primed for VR

Virtual reality could change the way you sell vehicles, accessories, and financing.

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