F&I Tip of the Week

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January 31, 2017

F&I Tip of the Week: Relevant vs. Irrelevant Products

F&I trainer Gerry Gould teams with trainer Fernando Romani to demonstrate the best way to discover which products are most relevant to the customer.

February 25, 2016

(In Spanish) F&I Tip of the Week: Cultural Differences

F&I Trainer Fernando Romani explains why selling the convenience aspect of F&I products won’t work on Spanish-speaking buyers. He reveals what does in his latest F&I Tip of the Week.

February 18, 2016

Top F&I Trainers Headed to F&I Think Tank

Celebrated F&I trainers Luis Garcia, Gerry Gould and Rick McCormick will join forces at F&I Think Tank to lead Shark Tank, a 20 Group-like session that will allow attendees to get answers to troublesome customer objections, deal situations and departmental issues.

August 21, 2015

Gould, Romani Discuss Industry Summit's 2015 Program

F&I Trainers Gerry Gould and Fernando Romani discuss Industry Summit's 2015 program (www.industrysummit.com). They also talk about what attendees can expect from their "Actions Speak Louder Than Words" workshop on Wednesday, Sept. 9, at 10:40 a.m.

August 21, 2015

Gould, Romani Discuss Industry Summit's 2015 Program

F&I Trainers Gerry Gould and Fernando Romani discuss Industry Summit's 2015 program (www.industrysummit.com).

August 18, 2015

Gould Bringing ‘F&I Tip of the Week’ to Industry Summit

Gerry Gould, the original host of F&I and Showroom’s F&I Tip of the Week, will cover the online video series’ Top 20 tips during his role-playing session at Industry Summit 2015.

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