inventory

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August 31, 2006

Direct Mail vs. Internet leads The Real Cost

Charlie Crowder - Look at Internet leads. Many companies sell them for around $25 per lead. Buy 100 leads, and your CPL is simple.

August 31, 2006

Keep those Old Insurance Policies Forever

Donn Wray - Assume that your property is contaminated with gas that leaked from the underground storage tanks, and will cost $500,000 to clean up. What do you do?

August 31, 2006

Don't Confuse Friendship for Business

Would I keep an employee who was late to meetings, left early, etc?

August 31, 2006

Squeeze The Most Out Of Every Incoming Call

Tom Azbill - A dealership can’t let a month or week go by if one or more members of the BDC are struggling to set appointments...

August 31, 2006

Used Vehicle Profits - Going, Going, Gone?

Bruce Thompson - Dealers have a renewed opportunity to generate activity with used vehicle inventory ....

August 31, 2006

Tips for Successful Credit Data List Usage

Shelly Thompson - Individually scored credit-based lists can be a very effective tool for a dealership in generating non-prime and prime leads ...

August 31, 2006

The Art of Appraising

Bruce Thompson - The appraiser. The decisions this individual makes can swing a dealership's sales 35 percent or more;...

August 31, 2006

Don't be Afraid; it's Just a Little Technological Growth

Bruce Thompson - Many dealers are holding back when it comes to investigating and installing the tools for enhancing operations and sales.

August 31, 2006

Do I Really Need to Advertise on the Internet, too?

Todd Swickard - “Money for the Internet” is a phrase that can make dealer principals and marketing managers cringe...

August 31, 2006

Internet Advertising and My Marketing Plan

Todd Swickard - The ad industry would have you believe using eight percent to 10 percent of your marketing budget for Internet marketing is acceptable...