lead generation

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August 29, 2017

Palmer to Tackle Soft Pull Tech at Industry Summit

ProMax Unlimited’s John Palmer will present ‘Soft Pull Technology: Best Practices for Both Digital Marketing and Showroom Traffic’ as part of the Special Finance portion of the Industry Summit agenda.

April 25, 2017

NsightLive Taps Black Book for Online Trade Appraisals

NsightLive is a content engagement company that delivers leads to dealers through its Live content platform. With Black Book’s trade appraisal engine, the company now offers independent dealers an online trade appraisal tool.

April 10, 2017

‘Car and Driver’ Enters Lead-Gen Arena With Inventory Listing Product

Company officials said the announcement marks the brand’s evolution into a complete decision-making resource for in-market auto shoppers.

February 28, 2017

What's the Downside?

Unlike new technology, every investment in training is guaranteed to pay off.

October 5, 2016

GM, Costco Team Up on Holiday Sales Event

Last year, the three-month promotion resulted in 58,000 vehicle sold, a 34% increase from the year prior. According to Costco officials, more than half of the people who purchased vehicles during the 2015 event said they switched to a General Motors brand because of the promotion.

January 20, 2016

Edmunds Releases New Lead Generation Tool

According to the firm's internal traffic data, about 500,000 consumers use its site every month to appraise their vehicles, Edmunds' new MyAppraise taps into this pool of active users to generate potential leads for partnered dealerships.

September 17, 2015

Ford Syndicating Dealer Inventory to CarGurus.com

Ford is now syndicating its dealers’ new-vehicle inventory to CarGurus.com, a vehicle-shopping site that has drawn criticism for the way it rates dealers and their deals.

August 14, 2015

Can I Be Direct?

Crafting a winning direct mail marketing campaign in the Digital Age requires a clear, concise message that drives car buyers to your website.

May 6, 2015

AutoHook on Track to Provide Over 700,000 Leads in 2015

HookLogic announced that its AutoHook suite of products is on track to deliver over 700,000 leads and is trending toward 100,000 walk-ins for its auto dealer clients in 2015.

April 14, 2015

TrueCar Dealer Enrollment Hits All-Time High

TrueCar added 840 franchise and independent dealers in the first quarter of 2015, the biggest ever volume gain in company history, company officials said.

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