web marketing

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May 15, 2013

Cracking The Code

Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.

April 16, 2013

Pinterest Continues to Interest

Pinterest is proving to be business-friendly. It recently rolled out a new tool to help businesses measure the effectiveness of their activities on the social media site. Our digital marketing expert offers his thoughts.

March 19, 2013

Social Media for Skeptics

Still skeptical about investing in social media? Get started by encouraging positive reviews and more search engine returns.

March 5, 2013

7 Ways to Reduce Ad Waste

The magazine’s digital marketing expert provides a nice primer for getting your digital ad strategy dialed in.

February 19, 2013

A Moving Target

Ali Amerrizvani offers three critical items a dealer must get right in 2013 to succeed online.

January 23, 2013

Facebook Marketing 101

Marketing experts takes a look at Facebook, and provides a primer for brand building on the social media site.

January 11, 2013

Focus on Optimizing Your Website for Better Conversion

Ali Amirrezvani uses the magazine's 100th issue to reflect on the last decade of digital marketing in the automotive retail arena.

December 24, 2012

Battles Loom Ahead for Automotive Domain Names

Author George Nenni looks at a recent major change in the world of Internet domain names.

December 5, 2012

Are You Considering F&I in Your Digital Marketing Decisions?

Ali Amirrezvani, president and CEO of DealerOn, discusses changes dealers can make to their digital marketing strategy to include an under-served segment online, F&I.

November 28, 2012

Have You Ever Wondered Why Visitors to Your Website Are Not Converting?

Expert Paul Potratz explains exactly how to setup your marketing strategy to make your website conversions skyrocket and your advertising cost per lead decrease. Potratz discusses how to use new technology such as heat mapping, eye-tracking and multi-funnel channels to provide important & actionable information.

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