Auto Dealer Today Issue

September 2013

Cover Story
Spotting a Fake Online Review
By Stephanie Forshee

Lawsuits filed by Edmunds and Yelp against firms posting fake reviews serve as another reminder of the high-priced battle review sites are waging to maintain their influence on consumers.

Features

The Boutique Dealership

By Kelly Wadlinger

The magazine’s resident boutique dealer breaks down the benefits and challenges of operating a nontraditional lot.

Sales Professional of the Month September 2013 Paul Adkins E-CarOne Carrollton, Texas

By Kirsti Correa

In March 2011, while searching for a car of his own, Paul Adkins ventured onto the lot of E-CarOne in Carrollton, Texas. A month later, that single visit turned into a job, and he hasn’t left since.

YouTube Sensation: Google Auto Talks Video The YouTube page for Rosenthal Automotive in Reston, Va., has attracted a regular following of nearly 50,000 subscribers. The dealership’s staff constantly uploads new videos of test drives, reviews and more.

By Stephanie Forshee

Auto Dealer Monthly goes one-on-one with Lindsay Schultz, head of industry for automotive at Google, the parent company of YouTube.

No Discount Available

By Nathan King

Accounting wiz explains why the LHPH contracts you sell to your related finance company don’t qualify for the same deduction you take on BHPH paper.

5 Ingredients for Compelling Vehicle Descriptions

By Jennifer Ryan

Try this recipe for vehicle descriptions that are guaranteed to tantalize online shoppers.

Top 10 Website Fixers

By Ali Amirrezvani

Is your website a nice place to visit? Expert offers a 10-point checklist you can use to supercharge your site and capture more leads.

How to Keep Associates Motivated After the Training Is Over

By Greg Wells

Expert offers three keys for coaching staff to follow a new process after the trainer leaves.

It’s a Win-Win-Win

By Greg Goebel

Special finance guru breaks down his process for desking a deal that works for you, your customer and the finance company. He also delves into lender relations and more.

‘This Lawyer Walks Into the F&I Office …’

By Tom Hudson

The magazine’s legal expert found several common mistakes in the paperwork for his new car, each of which could cause trouble for the dealer.

How to Add a New Department

By David Keller

Diversifying your operation can bring new customers, new revenue — and new accounting concerns. The magazine’s resident number cruncher asks the tough questions.

Marketing Maintenance

By Paul Potratz

The magazine’s marketing guru lays out a plan for improving your service department’s six customer touchpoints. If followed, the strategy can turn the department into a marketing machine.

Blog

On-the-Point

Jim Ziegler
Objects in the Rearview Mirror

By Jim Ziegler
The past is right behind us and the future is coming fast. The Alpha Dawg plots a course for your store’s success and shares advice for Elon Musk, Johan de Nysschen, and pre-owned managers.

The Big Talent Drain

By Jim Ziegler
The Alpha Dawg tackles the shortage of talent in the managerial ranks and reflects on Amazon’s rumored foray into vehicle sales, the imminent used-car correction, Hyundai’s plan for the Genesis brand, and the untimely passing of Tammie LeBleu.

A Faster Horse

By Jim Ziegler

Strangers in the Mall

By Jim Ziegler

Opening Observations

Over the Curb