Auto Dealer Today Issue

November 2013

Cover Story
Locked Out: Dealers Shunning Businesses
By Stephanie Forshee and Brittany-Marie Swanson

Car dealers tend to stick together when it comes to opposing any new business that poses a threat to the industry’s core foundation. But an FTC investigation has auto retailers questioning what the limits are when it comes to standing their ground.

Features

Opting In: Text Marketing Todd Buch, president of McCafferty Auto Group, is using a new mobile marketing channel to reel in potential customers who use their smartphones to access the dealer group’s websites.

By Stephanie Forshee

Consumers are gravitating toward businesses they can reach by smartphone, and that’s exactly where McCafferty Auto Group is looking to capture new business.

10 Steps to Special Finance

By Greg Goebel

The special finance market is booming and the good times are expected to continue for at least the next 12 months. Special finance guru offers a 10-step guide to getting in the game.

Value Trumps Price

By Paul Potratz

Neither you nor your customers should have to choose between price and value. Marketing ace says the solution lies in an effective demonstration of the vehicle and your dealership.

Don't Use Fake Fronts, Hire a Compliance Officer

By Tom Hudson

Is your compliance program the real deal? The magazine’s legal wiz explains why nominating a compliance officer is only the first step.

Crack the (QR) Codes

By Jennifer Ryan

Reports of the demise of QR codes have been greatly exaggerated. Inventory expert explains how this simple technology can transform your customers’ retail experience.

Beware the Future

By Jim Ziegler

While it’s unwise to get stuck in a bygone era, ‘Da Man’ reminds us all that exciting predictions for the future don’t always pan out.

Stik'in It to Fake Reviews Stik.com Co-founder Jay Gierak

By Stephanie Forshee

Stik.com’s Jay Gierak sits down with Auto Dealer Monthly to discuss how his online review site builds authenticity for businesses and consumers by backing reviews with Facebook and LinkedIn accounts.

Blog

On-the-Point

Jim Ziegler
Objects in the Rearview Mirror

By Jim Ziegler
The past is right behind us and the future is coming fast. The Alpha Dawg plots a course for your store’s success and shares advice for Elon Musk, Johan de Nysschen, and pre-owned managers.

The Big Talent Drain

By Jim Ziegler
The Alpha Dawg tackles the shortage of talent in the managerial ranks and reflects on Amazon’s rumored foray into vehicle sales, the imminent used-car correction, Hyundai’s plan for the Genesis brand, and the untimely passing of Tammie LeBleu.

A Faster Horse

By Jim Ziegler

Strangers in the Mall

By Jim Ziegler

Opening Observations

Over the Curb