Auto Dealer Today Issue

December 2013

Cover Story
Inside Job: Special Report on Embezzlement
By Stephanie Forshee

Embezzlement leaves a black mark on the industry and can be devastating to the affected dealership. But there are only so many staffers with access to accounting records, and most embezzlers fit a known profile. So why does each case seem to take dealers by surprise?

Features

How to Choose the Right CRM

By Greg Wells

If your mission at this year’s NADA convention is to select a new CRM for your operation, start with this five-step guide.

Lose That Number

By Harlene Doane

Dealers are grappling with a set of new regulations designed to limit calls and text messages delivered to mobile phones.

Complying With Collections Laws Some retail installment sales contracts slow the repossession process by requiring dealers to offer customers a chance to cure a default — even though that provision may not be required by state law.

By Tom Hudson

The magazine’s resident legal eagle ponders how laws governing debt collection apply to auto dealers.

Multichannel Marketing Boosts Sales at Auburn Volkswagen

By Kirsti Correa

Auburn Volkswagen’s multichannel marketing campaign has boosted sales by engaging customers at every stage of the buying process.

Helter Skelter: An Industry on the Brink of Revolution

By Jim Ziegler

The Alpha Dawg returns to warn dealers that the industry is on the brink of a revolution, and he says OEMs, vendors and search engines are not on their side.

Scam Artists: Embezzlement in Car Dealerships

By David Gesualdo

Enforcing accountability is the only sure way to prevent the embezzlement of dealership funds.

Avoid Panic Marketing

By Paul Potratz

Use this seven-step process to reduce your advertising expenses and end-of-month stress by focusing on the things that make your dealership unique.

Sales Professional of the Month: Greg Grimaldi Greg Grimaldi

By Tariq Kamal

Greg Grimaldi of Carman Ford Lincoln in New Castle, Del., was named Sales Professional of the Month for December.

Blog

On-the-Point

Jim Ziegler
Turn Out the Lights, the Party's Over

By Jim Ziegler
The Alpha Dawg says goodbye to recordbreaking sales, uncovers the truth behind Trump vs. Ford, seeks justice for criminals in the executive ranks, and throws ‘The Book’ at Cadillac.

The Leads Are Weak

By Jim Ziegler
Did you ever try to cancel a lead provider for poor performance and, all of a sudden, their leads started closing at a crazy percentage? 'Da Man' reveals the ugly truth about the lead provider business.

It's a Nerd Meltdown

By Jim Ziegler

There’s a Vacancy in Mom’s Basement

By Jim Ziegler

Opening Observations

Over the Curb