Auto Dealer Today Issue

December 2013

Cover Story
Inside Job: Special Report on Embezzlement
By Stephanie Forshee

Embezzlement leaves a black mark on the industry and can be devastating to the affected dealership. But there are only so many staffers with access to accounting records, and most embezzlers fit a known profile. So why does each case seem to take dealers by surprise?

Features

How to Choose the Right CRM

By Greg Wells

If your mission at this year’s NADA convention is to select a new CRM for your operation, start with this five-step guide.

Lose That Number

By Harlene Doane

Dealers are grappling with a set of new regulations designed to limit calls and text messages delivered to mobile phones.

Complying With Collections Laws Some retail installment sales contracts slow the repossession process by requiring dealers to offer customers a chance to cure a default — even though that provision may not be required by state law.

By Tom Hudson

The magazine’s resident legal eagle ponders how laws governing debt collection apply to auto dealers.

Multichannel Marketing Boosts Sales at Auburn Volkswagen

By Kirsti Correa

Auburn Volkswagen’s multichannel marketing campaign has boosted sales by engaging customers at every stage of the buying process.

Helter Skelter: An Industry on the Brink of Revolution

By Jim Ziegler

The Alpha Dawg returns to warn dealers that the industry is on the brink of a revolution, and he says OEMs, vendors and search engines are not on their side.

Scam Artists: Embezzlement in Car Dealerships

By David Gesualdo

Enforcing accountability is the only sure way to prevent the embezzlement of dealership funds.

Avoid Panic Marketing

By Paul Potratz

Use this seven-step process to reduce your advertising expenses and end-of-month stress by focusing on the things that make your dealership unique.

Sales Professional of the Month: Greg Grimaldi Greg Grimaldi

By Tariq Kamal

Greg Grimaldi of Carman Ford Lincoln in New Castle, Del., was named Sales Professional of the Month for December.

Blog

On-the-Point

Jim Ziegler
A Faster Horse

By Jim Ziegler
The Alpha Dawg wonders where the demand for driverless vehicles is coming from and has good news and bad news — but mostly bad news — for Fiat Chrysler and Cadillac dealers.

Strangers in the Mall

By Jim Ziegler
The Alpha Dawg makes new friends, stands up for Cadillac dealers, charts the rise of the independent lots, and reconsiders free trade agreements.

You Can’t Handle the Truth

By Jim Ziegler

Watch Out for Grizzlies

By Jim Ziegler

Opening Observations

Over the Curb