Auto Dealer Today Issue

Features

Who’s in Charge Here?

By Jason Heard

Veteran sales manager says dealers who demonstrated leadership during the Great Recession may have to re-establish themselves as the decision-makers at their stores.

The Temple of Snakes and Other Critters There are certain federal and state laws and regulations that require dealers to include in their documents certain precise, mandated language. No wiggle room. No tinkering.

By Tom Hudson

The magazine’s legal eagle can’t help but shout a warning to dealers who tinker with language in their retail installment sales contracts.

Concept Cars

By Ed Bobit and Tariq Kamal

Check out four sporty new prototypes from Volkswagen, Volvo, Toyota and ... Kia?

NADA 2014

By ADM Staff

Learn more about some of the products and services on display at the 2014 NADA Convention & Expo.

NADA 2014

By ADM Staff

Learn more about some of the products and services on display at the 2014 NADA Convention & Expo.

What’s in Their Wallets? Having customers swipe their own credit cards is one of several steps you can take to help safeguard their personal data — and your dealership. 

By Chad DeKing

Your customers trust you with their credit card numbers. Expert lays out a plan to safeguard their information and protect your store in the event of a Target-style data breach.

The Great A/B Experiment

By Adam Dennis

Google is taking a ‘multi-armed bandit’ approach to A/B experimentation. Expert says dealers can take advantage by rethinking their own website testing methods.

Outsmart the Lead Goblin

By Harlene Doane

You can keep the Lead Goblin at bay by crosschecking every lead delivered to your CRM.

Goebel Sees Big Year Ahead

By Greg Goebel

Special finance guru expects 2014 to be a banner year for dealers who serve the subprime auto finance market.

Dealing With Eternal Life

By Ron Reahard

The CFPB remains determined to put the squeeze on dealers, and there’s no sign of the agency going away. F&I trainer says it’s time to put your house in order before rate markup meets its maker.

The Numbers Game

By Stephanie Forshee

Data sharing is turning out to be a double-edged sword. Dealers can market to a more targeted audience, but they have to go to great lengths to secure their customers’ personal information.

Breaking New Ground

By Stephanie Forshee

Experts at this year’s NADA convention offered the inside scoop on the hottest dealer marketing channels for 2014.

Data Drives Profits

By Allan Stejskal

Utilize your DMS’s built-in reporting capabilities to efficiently manage inventory, sales, service and parts.

Data Games

By David Gesualdo

NADA 2014 brought the battles and brinksmanship over big data into sharp focus.

March 2014 Sales Pro: Steven Bishop

By Kelsey Nolan

Steven Bishop was nearing the completion of a 24-year enlistment in the U.S. Air Force and looking for his next challenge. An active churchgoer, he was approached by a fellow parishioner who happened to be the mother of Roger Scholfield, owner of Scholfield Honda in Wichita, Kan. She said he had a “million-dollar smile” and suggested he try his hand at auto retail. He met Scholfield and, three days and a handshake later, he joined the team.

Blog

On-the-Point

Jim Ziegler
Objects in the Rearview Mirror

By Jim Ziegler
The past is right behind us and the future is coming fast. The Alpha Dawg plots a course for your store’s success and shares advice for Elon Musk, Johan de Nysschen, and pre-owned managers.

The Big Talent Drain

By Jim Ziegler
The Alpha Dawg tackles the shortage of talent in the managerial ranks and reflects on Amazon’s rumored foray into vehicle sales, the imminent used-car correction, Hyundai’s plan for the Genesis brand, and the untimely passing of Tammie LeBleu.

A Faster Horse

By Jim Ziegler

Strangers in the Mall

By Jim Ziegler

Opening Observations

Over the Curb