Auto Dealer Today Issue


Who’s in Charge Here?

By Jason Heard

Veteran sales manager says dealers who demonstrated leadership during the Great Recession may have to re-establish themselves as the decision-makers at their stores.

The Temple of Snakes and Other Critters There are certain federal and state laws and regulations that require dealers to include in their documents certain precise, mandated language. No wiggle room. No tinkering.

By Tom Hudson

The magazine’s legal eagle can’t help but shout a warning to dealers who tinker with language in their retail installment sales contracts.

Concept Cars

By Ed Bobit and Tariq Kamal

Check out four sporty new prototypes from Volkswagen, Volvo, Toyota and ... Kia?

NADA 2014

By ADM Staff

Learn more about some of the products and services on display at the 2014 NADA Convention & Expo.

NADA 2014

By ADM Staff

Learn more about some of the products and services on display at the 2014 NADA Convention & Expo.

What’s in Their Wallets? Having customers swipe their own credit cards is one of several steps you can take to help safeguard their personal data — and your dealership. 

By Chad DeKing

Your customers trust you with their credit card numbers. Expert lays out a plan to safeguard their information and protect your store in the event of a Target-style data breach.

The Great A/B Experiment

By Adam Dennis

Google is taking a ‘multi-armed bandit’ approach to A/B experimentation. Expert says dealers can take advantage by rethinking their own website testing methods.

Outsmart the Lead Goblin

By Harlene Doane

You can keep the Lead Goblin at bay by crosschecking every lead delivered to your CRM.

Goebel Sees Big Year Ahead

By Greg Goebel

Special finance guru expects 2014 to be a banner year for dealers who serve the subprime auto finance market.

Dealing With Eternal Life

By Ron Reahard

The CFPB remains determined to put the squeeze on dealers, and there’s no sign of the agency going away. F&I trainer says it’s time to put your house in order before rate markup meets its maker.

The Numbers Game

By Stephanie Forshee

Data sharing is turning out to be a double-edged sword. Dealers can market to a more targeted audience, but they have to go to great lengths to secure their customers’ personal information.

Breaking New Ground

By Stephanie Forshee

Experts at this year’s NADA convention offered the inside scoop on the hottest dealer marketing channels for 2014.

Data Drives Profits

By Allan Stejskal

Utilize your DMS’s built-in reporting capabilities to efficiently manage inventory, sales, service and parts.

Data Games

By David Gesualdo

NADA 2014 brought the battles and brinksmanship over big data into sharp focus.

March 2014 Sales Pro: Steven Bishop

By Kelsey Nolan

Steven Bishop was nearing the completion of a 24-year enlistment in the U.S. Air Force and looking for his next challenge. An active churchgoer, he was approached by a fellow parishioner who happened to be the mother of Roger Scholfield, owner of Scholfield Honda in Wichita, Kan. She said he had a “million-dollar smile” and suggested he try his hand at auto retail. He met Scholfield and, three days and a handshake later, he joined the team.



Jim Ziegler
Turn Out the Lights, the Party's Over

By Jim Ziegler
The Alpha Dawg says goodbye to recordbreaking sales, uncovers the truth behind Trump vs. Ford, seeks justice for criminals in the executive ranks, and throws ‘The Book’ at Cadillac.

The Leads Are Weak

By Jim Ziegler
Did you ever try to cancel a lead provider for poor performance and, all of a sudden, their leads started closing at a crazy percentage? 'Da Man' reveals the ugly truth about the lead provider business.

It's a Nerd Meltdown

By Jim Ziegler

There’s a Vacancy in Mom’s Basement

By Jim Ziegler

Opening Observations

Over the Curb