Auto Dealer Today Issue

March 2015

Cover Story
The Social Media Superman
By Tariq Kamal, Managing Editor

Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.

Features

The New Old Guard Twenty years into the Digital Age, some dealers still refuse to acknowledge the shift toward and profit potential of properly converted Internet leads.

By Toni McQuilken

Twenty years into the Digital Age, some dealers still refuse to acknowledge the shift toward and profit potential of properly converted Internet leads.

The Future Is Now For third-party lead providers, it's clear that providing dealerships with the highest quality leads, in the areas they wish to target, will be key.

By Toni McQuilken

Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.

A Fool’s Errand You must have the team ready to do the job and know what success looks like and how they will be measured. Quantity of leads is never a successful plan.

By Toni McQuilken

The experts agree that generating more leads without improving the conversion process is a recipe for disappointment.

The Lead Conversion Gap Dealers need to clearly articulate what is different and better about their organizations. Price is only relevant in the absence of value.

By Tariq Kamal

Experts offer advice to dealers who have been disappointed by their efforts to convert leads to appointments and sales.

Better Than Repossession The misguided attack on starter interrupt devices stems from a fundamental misunderstanding of their function and the benefits they offer to car buyers. 

By Thomas B. Hudson, Esq.

The misguided attack on starter interrupt devices stems from a fundamental misunderstanding of their function and the benefits they offer to car buyers.

A Fish in Water Sales Pro of the Month Oscar Rodriguez. Photo: Jessica Rodriguez

By Tariq Kamal, Managing Editor

Oscar Rodriguez found his calling as a sales pro at All American Chrysler Jeep Dodge of San Angelo (Texas).

Taking the Lead David Gesualdo, Auto Dealer Monthly Publisher.

By David Gesualdo

Converting leads and increasing sales in today’s marketplace may require some dealers to abandon long-held beliefs.

Blog

On-the-Point

Jim Ziegler
A Faster Horse

By Jim Ziegler
The Alpha Dawg wonders where the demand for driverless vehicles is coming from and has good news and bad news — but mostly bad news — for Fiat Chrysler and Cadillac dealers.

Strangers in the Mall

By Jim Ziegler
The Alpha Dawg makes new friends, stands up for Cadillac dealers, charts the rise of the independent lots, and reconsiders free trade agreements.

You Can’t Handle the Truth

By Jim Ziegler

Watch Out for Grizzlies

By Jim Ziegler

Opening Observations

Over the Curb