Auto Dealer Today Issue

August 2015

Cover Story
It Takes Two to Text
By John F. Possumato

Digital marketing managers like Andy Dasher are learning that a robust, two-way text-messaging platform can drive in-market leads and help keep dealerships on the FCC’s good side.

Features

Technical Issue David Gesualdo

By David Gesualdo

For better or for worse, the proliferation of technology and data is effecting sweeping changes throughout the auto industry.

Can I Be Direct?

By Jeff Dodson

Crafting a winning direct mail marketing campaign in the Digital Age requires a clear, concise message that drives car buyers to your website.

4 Ways to Keep Service Customers Coming Back Jim Alton

By Jim Alton

Low turnover and rock-solid policies for labor times and pricing help retain your valuable service customers.

Duty Calls

By Jason Heard

GSM offers pointed advice for selecting your compliance officer and putting them to work.

How to Elevate Emotions and Excitement

By James Mueller and Steve Howard

Use the subtle and not-so-subtle emotional clues every customer divulges to get them excited about the vehicles and features you know they’ll love.

A Rolling Reg Z Violation

By Thomas B. Hudson, Esq.

If you’re going to advertise terms on loaner cars, you had better include disclosures as well.

Second Act Selection Specialist Tim Engle, left, stands with General Sales Manager Michael Strenge on the showroom floor at McCafferty Hyundai in Langhorne, Pa. Photo: Melissa Rago

By Toni McQuilken

Tim Engle stepped out of early retirement and into a successful second career at McCafferty Hyundai.

A Day to Remember Shift your focus away from sales and toward customer service to make buying a car at your dealership a memorable experience.

By Ronald J. Reahard

Shift your focus away from sales and toward customer service to make buying a car at your dealership a memorable experience.

Blog

On-the-Point

Jim Ziegler
Objects in the Rearview Mirror

By Jim Ziegler
The past is right behind us and the future is coming fast. The Alpha Dawg plots a course for your store’s success and shares advice for Elon Musk, Johan de Nysschen, and pre-owned managers.

The Big Talent Drain

By Jim Ziegler
The Alpha Dawg tackles the shortage of talent in the managerial ranks and reflects on Amazon’s rumored foray into vehicle sales, the imminent used-car correction, Hyundai’s plan for the Genesis brand, and the untimely passing of Tammie LeBleu.

A Faster Horse

By Jim Ziegler

Strangers in the Mall

By Jim Ziegler

Opening Observations

Over the Curb