Auto Dealer Today Issue

October 2015

Cover Story
Merchants Auto Is Winning
By Greg Wells

General Manager Adam Secore’s focus on people, process and product has helped Merchants Auto minimize turnover and increase sales by 89% in four years.

Features

WTF

By G.P. Anderson

Whatever beliefs you and your customers may or may not share, politics and religion have no place in F&I.

The Professional Photo: Wayne Heard

By Toni McQuilken

After nearly 50 years of car sales, Gary Young has built a loyal following and a collection of stories.

Defeating Class Actions the Old-Fashioned Way

By Thomas B. Hudson, Esq.

If the CFPB has its way, pre-dispute arbitration agreements will no longer protect dealers from class-action lawsuits.

Elevate Emotions and Excitement Part 2

By James Mueller and Steve Howard

Mastering certain words, phrases, metaphors and similes will add power to your sales process.

Attention All Data Furnishers

By Richard Hudson

Any entity that feeds a consumer reporting agency is considered a ‘data furnisher’ by the CFPB and must be aware of three credit reporting factors that can’t be overlooked.

Get Emotional David Gesualdo

By David Gesualdo

Industry Summit showcased an unstoppable shift in training and set the stage for the next event.

Prequalify Your Customers Online

By Pete MacInnis

An online, soft-pull prequalification process could help dealers sell more cars faster and satisfy new demands from consumers and regulators.

That Dog Will Bite You!

By Ronald J. Reahard

Written guidelines and a code of conduct will help prevent payment packing from baring its teeth.

Blog

On-the-Point

Jim Ziegler
The Future Ain't What It's Cracked Up to Be

By Jim Ziegler
The Alpha Dawg sets the record straight on Tesla’s troubled lineup, GM’s European misadventures, and Sergio Marchionne’s endless search for a suitable trading partner.

Convention and Super Bowl Hangovers

By Jim Ziegler
The Alpha Dawg has a lot of ground to cover after a memorable trip to New Orleans, a soul-crushing loss to the Patriots, and more factory mischief than one man can take.

Welcome to Saturation Nation

By Jim Ziegler

Turn Out the Lights, the Party's Over

By Jim Ziegler

Opening Observations

Over the Curb