Auto Dealer Today Issue

March 2016

Cover Story
Get Your Customers Back
By John Possumato

Loyalty geofencing is helping dealerships like Pacifico Marple Ford Lincoln recapture car buyers by sending powerful, targeted, above-the-lock-screen messages to their smartphones.

Features

Pushing Boundaries David Gesualdo

By David Gesualdo

New technology is not a substitute for salesmanship, but it can create more opportunities to do business the right way.

3 Ways to Get Personal

By Jason Heard

General sales manager explains how facility tours, trade walks and common courtesy can restore the human touch to an increasingly digitized transaction.

Low-Hanging Fruit

By Thomas B. Hudson, Esq.

Countless examples prove that dealer advertising is an easy target for regulators.

Why I Love This Business

By Ronald J. Reahard

Top trainer explains why honest, hardworking dealers are rewarded with happiness, peace of mind and financial gain.

Blog

On-the-Point

Jim Ziegler
Objects in the Rearview Mirror

By Jim Ziegler
The past is right behind us and the future is coming fast. The Alpha Dawg plots a course for your store’s success and shares advice for Elon Musk, Johan de Nysschen, and pre-owned managers.

The Big Talent Drain

By Jim Ziegler
The Alpha Dawg tackles the shortage of talent in the managerial ranks and reflects on Amazon’s rumored foray into vehicle sales, the imminent used-car correction, Hyundai’s plan for the Genesis brand, and the untimely passing of Tammie LeBleu.

A Faster Horse

By Jim Ziegler

Strangers in the Mall

By Jim Ziegler

Opening Observations

Over the Curb