Auto Dealer Today Issue

March 2016

Cover Story
Get Your Customers Back
By John Possumato

Loyalty geofencing is helping dealerships like Pacifico Marple Ford Lincoln recapture car buyers by sending powerful, targeted, above-the-lock-screen messages to their smartphones.

Features

Pushing Boundaries David Gesualdo

By David Gesualdo

New technology is not a substitute for salesmanship, but it can create more opportunities to do business the right way.

3 Ways to Get Personal

By Jason Heard

General sales manager explains how facility tours, trade walks and common courtesy can restore the human touch to an increasingly digitized transaction.

Low-Hanging Fruit

By Thomas B. Hudson, Esq.

Countless examples prove that dealer advertising is an easy target for regulators.

Why I Love This Business

By Ronald J. Reahard

Top trainer explains why honest, hardworking dealers are rewarded with happiness, peace of mind and financial gain.

Blog

On-the-Point

Jim Ziegler
A Faster Horse

By Jim Ziegler
The Alpha Dawg wonders where the demand for driverless vehicles is coming from and has good news and bad news — but mostly bad news — for Fiat Chrysler and Cadillac dealers.

Strangers in the Mall

By Jim Ziegler
The Alpha Dawg makes new friends, stands up for Cadillac dealers, charts the rise of the independent lots, and reconsiders free trade agreements.

You Can’t Handle the Truth

By Jim Ziegler

Watch Out for Grizzlies

By Jim Ziegler

Opening Observations

Over the Curb