Auto Dealer Today Issue

March 2016

Cover Story
Get Your Customers Back
By John Possumato

Loyalty geofencing is helping dealerships like Pacifico Marple Ford Lincoln recapture car buyers by sending powerful, targeted, above-the-lock-screen messages to their smartphones.

Features

Pushing Boundaries David Gesualdo

By David Gesualdo

New technology is not a substitute for salesmanship, but it can create more opportunities to do business the right way.

3 Ways to Get Personal

By Jason Heard

General sales manager explains how facility tours, trade walks and common courtesy can restore the human touch to an increasingly digitized transaction.

Low-Hanging Fruit

By Thomas B. Hudson, Esq.

Countless examples prove that dealer advertising is an easy target for regulators.

Why I Love This Business

By Ronald J. Reahard

Top trainer explains why honest, hardworking dealers are rewarded with happiness, peace of mind and financial gain.

Blog

On-the-Point

Jim Ziegler
The Future Ain't What It's Cracked Up to Be

By Jim Ziegler
The Alpha Dawg sets the record straight on Tesla’s troubled lineup, GM’s European misadventures, and Sergio Marchionne’s endless search for a suitable trading partner.

Convention and Super Bowl Hangovers

By Jim Ziegler
The Alpha Dawg has a lot of ground to cover after a memorable trip to New Orleans, a soul-crushing loss to the Patriots, and more factory mischief than one man can take.

Welcome to Saturation Nation

By Jim Ziegler

Turn Out the Lights, the Party's Over

By Jim Ziegler

Opening Observations

Over the Curb