Auto Dealer Today Issue

March 2016

Cover Story
Get Your Customers Back
By John Possumato

Loyalty geofencing is helping dealerships like Pacifico Marple Ford Lincoln recapture car buyers by sending powerful, targeted, above-the-lock-screen messages to their smartphones.


Pushing Boundaries David Gesualdo

By David Gesualdo

New technology is not a substitute for salesmanship, but it can create more opportunities to do business the right way.

3 Ways to Get Personal

By Jason Heard

General sales manager explains how facility tours, trade walks and common courtesy can restore the human touch to an increasingly digitized transaction.

Low-Hanging Fruit

By Thomas B. Hudson, Esq.

Countless examples prove that dealer advertising is an easy target for regulators.

Why I Love This Business

By Ronald J. Reahard

Top trainer explains why honest, hardworking dealers are rewarded with happiness, peace of mind and financial gain.



Jim Ziegler
20 Things a GM Must Do Every Week

By Jim Ziegler
Ziegler returns to list the 20 essential tasks you must master to become an executive GM and reap the financial rewards, including that elusive $500,000 salary.

All Things Must Pass

By Jim Ziegler
Ziegler mourns the loss of Gregg Allman as Ford and Hyundai shake up their leadership teams and Carvana struggles to stay afloat.

Join the Battle of Jericho

By Jim Ziegler

Don't Run, We Are Your Friends!

By Jim Ziegler

Opening Observations

Over the Curb