Auto Dealer Today Issue

April 2016

Cover Story
Your Ecommerce Director: In-House vs. Outsource
By Matt Childers

Who is in charge of your digital campaigns? Building an online presence requires real leadership, and the choice between hiring an in-store ecommerce director or outsourcing those duties depends upon the wants and needs of the individual dealer.

Features

Welcome to Cigar City

By David Gesualdo

Tampa will host Dealer Summit, an event tailored to the needs of dealers and dealership management.

Don’t Ignore Your Managers

By Steve Fox

GM says dealers who fail to reward open communication will find that minor issues can develop into major problems.

Strange Adversaries

By Thomas B. Hudson, Esq.

The CFPB has found an unexpected foe in Eric Schneiderman, an activist attorney general who believes arbitration is ‘efficient and effective.’

Take Control of Your Used-Car Inventory

By Bill Mokry

If you give your used units the attention they deserve, they will reward you with increased profits.

Are You Ready When the Phone Rings?

By Tony Troussov

If your team’s phone skills have faded in the Digital Age, you may be losing opportunities. Map out the road to the appointment and make sure no sales call goes unanswered.

The Price Is Right Photo: John Holstein

By Stephanie Forshee

Ed Price stands at the threshold of retirement after more than 25 years at West Virginia’s Stephens Auto Center.

5 Dos and Don’ts of Local Search Where is that dealership? In-market car buyers rely on local search to quickly and easily find businesses in their area.

By Troy Smith

Local search is absolutely essential to making sure car buyers can find you, but it is an easy target for competitors and disgruntled employees who may wish to hijack your directory listings.

Blog

On-the-Point

Jim Ziegler
A Faster Horse

By Jim Ziegler
The Alpha Dawg wonders where the demand for driverless vehicles is coming from and has good news and bad news — but mostly bad news — for Fiat Chrysler and Cadillac dealers.

Strangers in the Mall

By Jim Ziegler
The Alpha Dawg makes new friends, stands up for Cadillac dealers, charts the rise of the independent lots, and reconsiders free trade agreements.

You Can’t Handle the Truth

By Jim Ziegler

Watch Out for Grizzlies

By Jim Ziegler

Opening Observations

Over the Curb