Auto Dealer Today Issue

May 2016

Cover Story
The Ratings Giant
By Tariq Kamal

Allen Turner credits his Hyundai store's 2016 Dealer of the Year award to a customer-first sales and service philosophy that has generated more than 1,000 positive reviews on DealerRater.

Features

React, Adapt, Win David Gesualdo

By David Gesualdo

This month’s dealer profile is proof that adaptability breeds success.

Take Me to Your Leader

By G.P. Anderson

How do you handle unhappy guests who want to speak to the boss?

Fair Play

By Stephanie Forshee

Scott Kemp has been one of Crippen Auto Mall’s top two salespeople every month for more than 15 years, and the secret to his success is simpler than you might think.

Zombie Arbitration Agreements

By Thomas B. Hudson, Esq.

A Georgia case proves the wisdom of a periodic review of your dealership’s forms.

How PPM Drives Retention Properly designed and presented maintenance programs help auto dealers engage customers throughout the ownership cycle.

By Ryan Williams

With rock-solid processes and measurable goals, prepaid maintenance programs can help dealers keep more car buyers coming back and create limitless service and sales opportunities.

Your Culture Is Causing Stomachaches

By Harlene Doane

Just when you think you have your dealership culture figured out, something causes that familiar pain in your gut to return. Operations expert shares advice for avoiding upset stomachs in the workplace.

The Why of F&I In the finance office, products that fit the needs of the customer, their vehicle and your market offer real value and drive real profits. 

By Ronald J. Reahard

Justifying the existence of the F&I department requires dealers to take a hard look at the value it offers to customers and its effect on the sales process.

Blog

On-the-Point

Jim Ziegler
Turn Out the Lights, the Party's Over

By Jim Ziegler
The Alpha Dawg says goodbye to recordbreaking sales, uncovers the truth behind Trump vs. Ford, seeks justice for criminals in the executive ranks, and throws ‘The Book’ at Cadillac.

The Leads Are Weak

By Jim Ziegler
Did you ever try to cancel a lead provider for poor performance and, all of a sudden, their leads started closing at a crazy percentage? 'Da Man' reveals the ugly truth about the lead provider business.

It's a Nerd Meltdown

By Jim Ziegler

There’s a Vacancy in Mom’s Basement

By Jim Ziegler

Opening Observations

Over the Curb