Auto Dealer Today Issue

August 2016

Cover Story
How to Hit the Microtarget
By Troy Smith

Dealers are driving timely, relevant communications with data-driven microtargeting. Digital marketing expert explains how it’s done and why it works.

Features

The Doctor Is In Photo: Peter Duffy

By Stephanie Forshee

Howard ‘Doc’ Schwartz has technically been in the car business for 50 years, but he treats every day like it’s his first.

Sweat the Small Stuff

By Thomas B. Hudson, Esq.

When it comes to regulations such as Truth in Lending and Reg Z, there are no technicalities, only violations.

Get More Out of Facebook

By Cliff VanMeter

Use the 1-2-3 method for managing engagement on Facebook and the Rule of 5 to keep from becoming overbearing.

3 Keys to Millennial Training

By Tony Troussov

Dealers are using relatable content, brevity, and new technology to design new training modules for their youngest staffers.

Blog

On-the-Point

Jim Ziegler
A Faster Horse

By Jim Ziegler
The Alpha Dawg wonders where the demand for driverless vehicles is coming from and has good news and bad news — but mostly bad news — for Fiat Chrysler and Cadillac dealers.

Strangers in the Mall

By Jim Ziegler
The Alpha Dawg makes new friends, stands up for Cadillac dealers, charts the rise of the independent lots, and reconsiders free trade agreements.

You Can’t Handle the Truth

By Jim Ziegler

Watch Out for Grizzlies

By Jim Ziegler

Opening Observations

Over the Curb