Auto Dealer Today Issue

August 2016

Cover Story
How to Hit the Microtarget
By Troy Smith

Dealers are driving timely, relevant communications with data-driven microtargeting. Digital marketing expert explains how it’s done and why it works.

Features

The Doctor Is In Photo: Peter Duffy

By Stephanie Forshee

Howard ‘Doc’ Schwartz has technically been in the car business for 50 years, but he treats every day like it’s his first.

Sweat the Small Stuff

By Thomas B. Hudson, Esq.

When it comes to regulations such as Truth in Lending and Reg Z, there are no technicalities, only violations.

Get More Out of Facebook

By Cliff VanMeter

Use the 1-2-3 method for managing engagement on Facebook and the Rule of 5 to keep from becoming overbearing.

3 Keys to Millennial Training

By Tony Troussov

Dealers are using relatable content, brevity, and new technology to design new training modules for their youngest staffers.

Blog

On-the-Point

Jim Ziegler
Stupid Is as Stupid Does

By Jim Ziegler
The Alpha Dawg charts the brief rise and long fall of Johan de Nysschen, the recently departed president of Cadillac and author of the business plan that effectively crowned Lincoln as the new king of American luxury.

They Finally Killed Somebody

By Jim Ziegler
Ziegler believes Uber’s directors should face criminal charges for their role in an Arizona woman’s violent death.

20 Things a GM Must Do Every Week

By Jim Ziegler

All Things Must Pass

By Jim Ziegler

Opening Observations

They Took Cadillac for a Ride

By Tariq Kamal
Hindsight is 20/20, but at least one industry member saw GM’s latest mishap coming a mile away.

Stand Up and Be Counted

By Tariq Kamal
The Dealers’ Choice Awards are the Yelp of vendors and finance sources.

Over the Curb

This Is Us: Dealer Edition

By Jason Heard
Heard knows delegation and outsourcing are the quickest path to a work-life balance.