Auto Dealer Today Issue

November 2016

Cover Story
How to Build a Loyalty Program
By Brian Schmid

Expert offers a five-step plan to build your service business, encourage existing customers to visit more often, and boost sales of service contracts and accessories.

Features

Owning It

By David Gesualdo

The publisher joins the ranks of the Jeep enthusiasts and rediscovers the auto industry’s entrepreneurial spirit.

Dare to Be Grateful

By G.P. Anderson

Closing the gratitude gap raises your personal and professional ceiling and has a reverberating effect on everyone you encounter.

Straight Shooter Photo by Michelle Warren Photography

By Tariq Kamal

Amy Bannor’s no-nonsense approach to sales has paid dividends for Fargo, N.D.’s Corwin Chrysler Dodge Jeep Ram.

Paranoia or Real Danger?

By Thomas B. Hudson, Esq.

The CFPB really is following you, and every mistake you make in the showroom and in your advertising can lead to an enforcement action.

The Lawsuit Ticking Behind You

By James S. Ganther, Esq.

Unguarded customer data is a reliable source of income for identity thieves and a largely underestimated threat to auto dealers.

Magic Beans and Giants

By Ronald J. Reahard

Top trainer offers a four-step process for improving F&I productivity and profitability in an era marked by a growing demand for transparency and real value.

Blog

On-the-Point

Jim Ziegler
20 Things a GM Must Do Every Week

By Jim Ziegler
Ziegler returns to list the 20 essential tasks you must master to become an executive GM and reap the financial rewards, including that elusive $500,000 salary.

All Things Must Pass

By Jim Ziegler
Ziegler mourns the loss of Gregg Allman as Ford and Hyundai shake up their leadership teams and Carvana struggles to stay afloat.

Join the Battle of Jericho

By Jim Ziegler

Don't Run, We Are Your Friends!

By Jim Ziegler

Opening Observations

Over the Curb