Auto Dealer Today Issue

November 2016

Cover Story
How to Build a Loyalty Program
By Brian Schmid

Expert offers a five-step plan to build your service business, encourage existing customers to visit more often, and boost sales of service contracts and accessories.

Features

Owning It

By David Gesualdo

The publisher joins the ranks of the Jeep enthusiasts and rediscovers the auto industry’s entrepreneurial spirit.

Dare to Be Grateful

By G.P. Anderson

Closing the gratitude gap raises your personal and professional ceiling and has a reverberating effect on everyone you encounter.

Straight Shooter Photo by Michelle Warren Photography

By Tariq Kamal

Amy Bannor’s no-nonsense approach to sales has paid dividends for Fargo, N.D.’s Corwin Chrysler Dodge Jeep Ram.

Paranoia or Real Danger?

By Thomas B. Hudson, Esq.

The CFPB really is following you, and every mistake you make in the showroom and in your advertising can lead to an enforcement action.

The Lawsuit Ticking Behind You

By James S. Ganther, Esq.

Unguarded customer data is a reliable source of income for identity thieves and a largely underestimated threat to auto dealers.

Magic Beans and Giants

By Ronald J. Reahard

Top trainer offers a four-step process for improving F&I productivity and profitability in an era marked by a growing demand for transparency and real value.

Blog

On-the-Point

Jim Ziegler
Stupid Is as Stupid Does

By Jim Ziegler
The Alpha Dawg charts the brief rise and long fall of Johan de Nysschen, the recently departed president of Cadillac and author of the business plan that effectively crowned Lincoln as the new king of American luxury.

They Finally Killed Somebody

By Jim Ziegler
Ziegler believes Uber’s directors should face criminal charges for their role in an Arizona woman’s violent death.

20 Things a GM Must Do Every Week

By Jim Ziegler

All Things Must Pass

By Jim Ziegler

Opening Observations

They Took Cadillac for a Ride

By Tariq Kamal
Hindsight is 20/20, but at least one industry member saw GM’s latest mishap coming a mile away.

Stand Up and Be Counted

By Tariq Kamal
The Dealers’ Choice Awards are the Yelp of vendors and finance sources.

Over the Curb

This Is Us: Dealer Edition

By Jason Heard
Heard knows delegation and outsourcing are the quickest path to a work-life balance.