Auto Dealer Today Issue

December 2016

Cover Story
How to Be More Social
By Tariq Kamal

Social marketing experts from dealerships around the country share advice for starting a meaningful dialogue with your community, generating organic, in-market leads, and calculating your return on investment.

Features

No Challenge Too Great Tracy Heid

By Stephanie Forshee

In the third act of an action-packed professional life, Tracy Heid is thriving as a salesperson at Wisconsin’s Mad City Mitsubishi.

Social Awareness

By David Gesualdo

The publisher seeks expert advice for making social marketing work for dealers.

6 Ways to Get Used

By Jason Heard

Your pre-owned inventory could be your most undervalued tool. GSM offers six keys to maximizing the market value of every used unit.

Physician, Heal Thyself

By Thomas B. Hudson, Esq.

The CFPB’s inability to master the basic vocabulary of automotive finance does a disservice to the consumers whose interests it is charged with protecting.

Sexual Harassment in the Dealership

By James S. Ganther, Esq.

Improper and hostile workplace behavior takes many forms, and ignorance is no excuse.

Blog

On-the-Point

Jim Ziegler
Stupid Is as Stupid Does

By Jim Ziegler
The Alpha Dawg charts the brief rise and long fall of Johan de Nysschen, the recently departed president of Cadillac and author of the business plan that effectively crowned Lincoln as the new king of American luxury.

They Finally Killed Somebody

By Jim Ziegler
Ziegler believes Uber’s directors should face criminal charges for their role in an Arizona woman’s violent death.

20 Things a GM Must Do Every Week

By Jim Ziegler

All Things Must Pass

By Jim Ziegler

Opening Observations

They Took Cadillac for a Ride

By Tariq Kamal
Hindsight is 20/20, but at least one industry member saw GM’s latest mishap coming a mile away.

Stand Up and Be Counted

By Tariq Kamal
The Dealers’ Choice Awards are the Yelp of vendors and finance sources.

Over the Curb

This Is Us: Dealer Edition

By Jason Heard
Heard knows delegation and outsourcing are the quickest path to a work-life balance.