Auto Dealer Today Issue

March 2017

Cover Story
How to Perfect the Walkaround
By Tahmina Hassanein

A properly executed walkaround is still the most effective tool for building trust, creating an emotional connection to the vehicle, and closing the sale.

Features

The Lost Art

By Tariq Kamal

The editor has seen the good, the bad and the ugly version of the vehicle walkaround.

Trade You for It Illustration by ©ISTOCKPHOTO.COM/TARRAS79

By Jason Heard

GSM makes the case for taking unusual trades and bartering services.

Your Paper Tracks

By Thomas B. Hudson, Esq.

Dealers who maintain records documenting their compliance efforts are better equipped to respond to regulatory inquests.

10 Reasons You Need Videoconferencing Photo courtesy Helion Automotive Technologies

By Erik Nachbahr

Conference calls are an inefficient relic of the past. Learn why multistore dealers rely on videoconferencing to increase engagement and productivity.

You Deserve a Promotion

By Pav Sangha

Break your late-winter sales slump by offering customers a new incentive to buy from your dealership today.

Geopolitics and the Car Business President Donald Trump made trade with Mexico a focal point of his campaign, but the realities of geopolitics could derail his plans for a new border tax. Photo: Gage Skidmore

By James S. Ganther, Esq.

President Trump has promised a 35% tariff on vehicles built in Mexico and sold here. Legal expert explains why neither a border tax nor the trade war it would spark is a realistic possibility.

Pick One Goal for Facebook Ads

By Brent Albrecht

Facebook’s new ad categories give dealers the opportunity to create multiple campaigns to target increasingly down-funnel car buyers.

Blog

On-the-Point

Jim Ziegler
Don't Run, We Are Your Friends!

By Jim Ziegler
Ziegler remains defiant as alien invaders from distant planets abduct car buyers from the new-car market, aim their ray guns at dealer profitability, and strip your operation of its natural resources.

The Future Ain't What It's Cracked Up to Be

By Jim Ziegler
The Alpha Dawg sets the record straight on Tesla’s troubled lineup, GM’s European misadventures, and Sergio Marchionne’s endless search for a suitable trading partner.

Convention and Super Bowl Hangovers

By Jim Ziegler

Welcome to Saturation Nation

By Jim Ziegler

Opening Observations

Over the Curb